Webinar: The Data Center of Tomorrow

In partnership with CloudNOW, the SIIA and CloudNOW webinar series features thought leadership and best practices from some of the greatest minds in the industry.

Webinar Description
Software Defined Network introduces a new breed of computer network that exists only as software so that you can control it independently of the physical switches and routers running beneath it. Apart from hardware independence, SDN promises better scale and provides a single point of control for all network policy. With the network being virtualized, it now becomes possible to deliver a data center that can be delivered as a service. The control and management of the data center can by automated by software. In this talk we discuss the current developments in software defined networks and software defined data centers, what users can achieve today and identify challenges that they may face.

Featured Presenters:
Seema Jethani
Director of Product Management, EnStratus

Vanessa Alvarez
Cloud Thought Leader & Director of Product Marketing, Gridstore

Executive Profile: Feyzi Fatehi, Chief Executive Officer, Corent Technology

SIIA Software Division Executive Profile

 

  Name: Feyzi Fatehi
Title: CEO
Company: Corent Technology, Inc.

 

Bio:
Feyzi Fatehi is a Silicon Valley veteran with 25 years of leadership experience building high performance teams at HP and multiple software start-ups that commanded more than $1 billion in valuation. He has been a speaker at Harvard Business School, Wharton, Stanford, Pepperdine and UCLA Anderson School of Management. Feyzi is a member of the IBM Partner Advisory Council, as well as the UC Irvine Chief Executive Roundtable and serves as the chairman of the Technology Council of Southern California/ Orange County. He has a BS in Solar Engineering, an MS in Software Architecture and an MBA in International Management.

Home town: Laguna Niguel, California

First job:  Software Engineer at HP Cupertino, as a member of the small and elite team that invented the first ever commercial Real-Time Database, the HP Real-Time Database.
What are you currently reading?  Aleph; by Paulo Coelho, Mojo, by Marshall Goldsmith

All-time favorite music:  Imagine, John Lennon

What is the best meal you have had recently? Eggplant Parmesan, at Mama Cella’s Italian Kitchen, Rancho Bernardo, San Diego

What is your next (dream) career? Anything that would push me beyond my comfort zone, and would allow me to learn as well as contribute, while having the privilege of working with genuine, driven, energetic, visionary, and innovative people.

Hobbies: Reading, movies, golf, ski, ocean … and spending quality time with my family and good friends.

What do you think is the hot button issue for the software & services industry going into 2013? Recognizing that the “Cloud” is much more than just a set of virtualized systems hosted by third parties, and start looking at the next gen software platforms that help deliver the promises of the “Cloud” such as tangible and timely benefits that would accelerate and amplify SaaS success.

Why is your company a member of SIIA? The high quality of member companies, a first-class management, and the top SIIA industry events and programs.

Interview with New Member: Argos Software

SIIA recently welcomed Argos Software to the membership. I had a chance to sit down with their CEO, Lee Anne Mulvehill, to learn more about the company, their solutions, and vision for the next 18 months.

Rhianna: Welcome to SIIA! Tell us a little about Argos Software and what makes your solutions unique.

Lee Anne: From our start in 1979, Argos Software has focused on developing specialized business software for the agri-business, supply chain and logistics industries. In addition, we offer a variety of services that help our customers succeed in their planning, implementation, and on-going training activities.

Rhianna: Why is it important that each implementation be customized for the customer?

Lee Anne: Each implementation is designed around the customer’s requirements as no two businesses are alike! Our network engineers work with our customers to specify their network requirements. We want to be sure that their infrastructure will properly support the software. Then, we conduct an “implementation planning workshop” that will begin to configure the system to meet the customer’s business processes, to train the administrator on the system features of the system, to define the data conversion requirements, and to train the trainer. We work with the customer’s administrator and staff on implementing each of the functional areas. The implementation process is tailored to the customers’ requirements and staff. Our goal is our customers’ success with the right balance of on-site and web training sessions.

Rhianna: You partner with a number of top provides. How important is that partner ecosystem to your business?

Lee Anne: Our partners are critical to our success. Without their development efforts and technical support, our own products cannot grow to meet the ever-changing demands of our user partners. We are reliant on our supply side partners to ensure we can provide a modern and robust infrastructure and foundation for our suite of applications. We rely to a large extent on our user partners to provide the roadmap for our own development efforts. In today’s ‘flat world’, partner ecosystems are vital.

Rhianna: How does Argos keep their customers up-to-date on upgrades and the latest enhancements of your software?

Lee Anne: Our ABECAS Insight Subscription Service provides both on-going support by our technical team as well as updates to the software. A new version of our software is released about every 4 months and is available to all subscribers. The Version number that customers are currently working with can be seen by clicking ‘about’ on the ABECAS Insight menu. When a system is first installed and changes are required in the software during the implementation process, we generally provide our development version so that updates can be installed as needed. Our technical team works with customers all the way!

Rhianna: What do you think will be the next major advancement in supply chain management systems in the next 12-18 months?

Lee Anne: To date, SCMS has focused on operational efficiency, but with an ever increasing demand for visibility, both upstream and downstream, we will see systems to systems communication and visibility tools (and mobility) growing in importance. Summary data provided by dashboards, accessible from mobile computers will be high on the selection criteria for next year’s buyer, as will automation of exception alerts triggered for suppliers and customers.

 


Rhianna Collier is VP for the Software Division at SIIA.

All About the Cloud Program Committee: Russell Hertzberg, SoftServe

I recently sat down with AATC Platinum Sponsor and Program Committee member Russell Hertzberg, Vice President Technology Solutions for SoftServe, Inc. to discuss AATC 2013, their goals for the conference and what we hope to see from the program and our industry in the coming year.

Rhianna:Why was it important to you to be a part of the AATC Program Committee?

Russ: Being a part of the Program Committee helps SoftServe give input into the shape, structure, and content of the event agenda, while staying abreast of the latest developments with respect to the event plan.

Rhianna: What are your goals for the conference this year?

Russ: As always, to get some strong new ISV leads, or to further nurture existing prospects. We do this through networking, speaker presentations, and the sponsorship.

Rhianna: What is unique about AATC that makes it so valuable to ISVs?

Russ: AATC is the premier event for ISVs who are just entering or already leading in various segments of the Cloud Computing market. This event has it all: thought leaders, great panels, practical education, and how to content.

Rhianna: What are some of the topics you are excited to see in the program this year?

Russ: Mobile + cloud monetization strategies, the evolution of PaaS technology, a report card on Azure, and the role that Big Data platforms are playing in various SaaS offerings.

Rhianna: What are your industry predictions for what’s in store for 2013-2014?

Russ: 1. SaaS. Large ISVs are in an adaptive race to both build and buy SaaS capability. In this race, the course of 2013 will show increasing gaps between executing leaders and confused or denying followers. This race is the single most important determinant of the future value of the 100 largest ISV providers. The leaders will not simply make more SaaS acquisitions. They will also create hybrid solutions for current install bases. They will deliver new SaaS offerings in the SMB market by refactoring current on-premises technology. And they will adapt channel, sales and marketing models to the economics of the SaaS business.

2. DevOps. Cloud computing is changing the skill set and composition requirements of technical teams. Designing and developing software is now the front end for the long-run challenge: service delivery management and continuous application enhancement. Development operations (DevOps) are one of the critical disciplines for the new technical team. The skill set of a DevOps tech lead includes systems programming, build management, configurations management, service monitoring, security, backup, recovery and more. Over time, the technical team composition for a large SaaS deployment will trend towards an equal number of software engineers and DevOps engineers.

3. PaaS. PaaS remains a clever software technology for rapid application development or refactoring rather than a specific market. Small PaaS players can survive by deploying their technology primarily to create conventional and nimble SaaS solutions in established markets. PaaS technology will be combined with Big Data platforms to create new services and sites in several business and consumer markets.

4. Health Information Exchanges. The firmer establishment and acceptance of The Patient Protection and Affordable Care Act of 2009 (“Obamacare”) resulting from the re-election of Obama is driving acceleration in construction and deployment of Healthcare Information Exchanges and Health Insurance Exchanges. HIE construction and operation is attracting large hardware/software providers and major systems integrators. The cloud-based security and data integration requirements for HIEs will introduce new software and security technology like JSON and Oauth into the healthcare IT market. Other industry-specific community clouds may begin to develop in public education, finance, retail and manufacturing.

5. Social media. The technology behind the massive horizontal scalability of major social and search platforms is driving into the smaller-scale footprints of independent colocation facilities, hosters, ISPs, and enterprise data centers. Enterprises will refactor and redeploy more and more applications into hybrid and private cloud deployments, taking advantage of virtualization, multi-tenancy and horizontal scalability to become more competitive with public cloud-computing metrics and price points.

6. Mobile. Scalable back-end cloud services continue to be the anchor for mobile business and consumer applications. Mobility and cloud computing enjoy a virtuous synergy that can be seen in the rich native mobile applications for popular social networks, the hugely successful online store models for application purchase and delivery from Google/Apple/Amazon, and the overall growth in mobile device traffic on popular cloud-based sites and services.

All About the Cloud Program Committee: Eileen Boerger, CorSource Technology

I sat down with AATC Program Committee sponsor, Eileen Boerger, President of CorSource Technology to discuss AATC, her goals for the conference and why this event is so important for ISVs.

Rhianna: Why was it important to you to sponsor AATC and be a part of the Program Committee?

Eileen: Sponsoring All About the Cloud is important because the audience at AATC is our target market, ISVs, and one of our key consulting areas is consulting and cloud developing for ISVs. AATC allows us to network with our target audience and potential partners. We’ve seen success in the past and we look forward to continued participation.

Being part of the program committee is important because we have a much stronger network ourselves in terms of the types of topics people want to see and we know a number of people that are excellent speakers. We want to contribute to making this as strong a conference as possible by helping leverage our resources.

Rhianna: What are your goals for the conference this year?

Eileen: We’d like to hear about some of the new trends from other leading vendors and hear about the current key issues that ISV’s are discussing. We’re looking to establish some new partnerships as well as generate new business.

Rhianna: What is unique about AATC that makes it so valuable to ISVs?

Eileen: It’s one of the only forums where ISVs can come together and share what works, what doesn’t work and what is still needed to be successful in developing and delivering SaaS products. It’s also the one place they can go to talk to the vendors in the space and get a much better idea of what is possible for them.

Rhianna: What are your industry predictions for what’s in store for 2013-2014?

Eileen: ISV’s have been developing SaaS products and almost all new products are SaaS…the acceptance is ok, but Enterprises are still worried about cloud. We need to prove the environment is secureand make integrations easy between products to establish confidence with the larger Enterprises.

Executive Profile: David Roth, Chief Executive Officer, AppFirst

SIIA Software Division Executive Profile

 

 Name:  David Roth
Title: Co-Founder & CEO
Company: AppFirst, Inc.

 

 

Bio:
David brings more than 25 years of experience leading organizations and leveraging partnerships for building successful hight tech companies. He sets the AppFirst, a leading SaaS based performance & big data platform, strategic direction and guides the day-to-day business execution. Prior to AppFirst, he was CEO at Trigence (now AppZero), an application virtualization company, where he established the company’s success with quarter over quarter revenue growth through enterprise adoption.

In 2003, David became Vice President, Sales, Services and Business Development at Consera, an IT automation company which was acquired by HP in 2004. As the Founder and CEO of Stratis Group, currently inside EMC, David built teams that drove the growth of this B2B solutions company throughout the late 1990s.

David began his career as a National Accounts Manager in the late 1980s at NYNEX and early 1990s at Microsoft. David received his Bachelor’s degree from the University of Southern California.

Home town: Munster, Indiana / Los Angeles, California

First job: Worked at an Ice Cream Shop

What are you currently reading?  The Advantage by Pat Lencioni

All-time favorite music:  I love jazz, classical and classic rock but with young daughters I listen to my share of pop music

What is the best meal you have had recently? At the BBQ in our back yard.

What is your next (dream) career?  I love being an entrepreneur.  The day I stop starting and building high tech companies I envision putting all my energy into helping others realize their dreams, which I may drive through education, non-for-profit projects and consulting.

Hobbies:   Playing on the company basketball team, weekend softball, supporting my daughters’ sports and dance passion.

What do you think is the hot button issue for the software & services industry going into 2013?  Software CTO’s are looking for better control points for running their SaaS businesses.  In 2013 the industry will be driven for all players to enhance their API’s & deliver cross system integration so that insight & automation can drive the greatest level of cost value performance.

Why is your company a member of SIIA?   To support our industry and further our firm’s networking so across this vast ecosystem we can all help each other grow.

Announcing All About the Cloud 2013’s Program Committee

The Software & Information Association (SIIA) is excited to announce All About the Cloud’s (AATC 2013) Program Committee. Being represented by executives of SIIA’s Software Division members, the advisory group will provide strategic advice to shape the conference theme, networking events, workshops, and content.  You can view a complete list of the executives representing the Program Committee on the AATC 2013 website.  The event takes place from May 7-9 in the Palace Hotel, San Francisco, California.

The Program Committee for the industry’s most comprehensive ISV conference, AATC 2013 includes executives from:

CorSource Technology – the leading provider of strategic consulting, development services and technical staffing that businesses need to succeed in the fast-moving, highly competitive world of software development and IT.

FPX - the pioneering innovator of cloud-based Configure-Price-Quote® solutions that improve sales efficiency and effectiveness.  We enable salespeople to respond to customers faster by aligning sales processes with customers’ decision-making behavior.

LogiXML – offers the fastest way to create BI applications, deploy scalable dashboards and reports, and embedded analytics into existing applications – all for a fraction of the cost of other solutions. Unlike traditional Business Intelligence platforms that are complex and costly, LogiXML’s agile technology allows organizations to rapidly develop, refine, and adapt BI applications that serve any number of users on any platform, all without extensive development or professional services.

SoftServe – the global provider of proven high quality software development, testing and consulting services. SoftServe is committed to bringing the best commercial software to independent software vendors and enterprises. We combine our unmatched experience with best practices delivering SaaS/Cloud, Mobility and SDLC innovative solutions.

Corporations or individuals interested in registering, sponsoring, speaking opportunities at AATC 2013, please contact: Rhianna Collier, VP, Software Division, +1.408.884.3834, rcollier@siia.net or visit: http://siia.net/aatc/2013/.