All About the Cloud Program Committee: Eileen Boerger, CorSource Technology

I sat down with AATC Program Committee sponsor, Eileen Boerger, President of CorSource Technology to discuss AATC, her goals for the conference and why this event is so important for ISVs.

Rhianna: Why was it important to you to sponsor AATC and be a part of the Program Committee?

Eileen: Sponsoring All About the Cloud is important because the audience at AATC is our target market, ISVs, and one of our key consulting areas is consulting and cloud developing for ISVs. AATC allows us to network with our target audience and potential partners. We’ve seen success in the past and we look forward to continued participation.

Being part of the program committee is important because we have a much stronger network ourselves in terms of the types of topics people want to see and we know a number of people that are excellent speakers. We want to contribute to making this as strong a conference as possible by helping leverage our resources.

Rhianna: What are your goals for the conference this year?

Eileen: We’d like to hear about some of the new trends from other leading vendors and hear about the current key issues that ISV’s are discussing. We’re looking to establish some new partnerships as well as generate new business.

Rhianna: What is unique about AATC that makes it so valuable to ISVs?

Eileen: It’s one of the only forums where ISVs can come together and share what works, what doesn’t work and what is still needed to be successful in developing and delivering SaaS products. It’s also the one place they can go to talk to the vendors in the space and get a much better idea of what is possible for them.

Rhianna: What are your industry predictions for what’s in store for 2013-2014?

Eileen: ISV’s have been developing SaaS products and almost all new products are SaaS…the acceptance is ok, but Enterprises are still worried about cloud. We need to prove the environment is secureand make integrations easy between products to establish confidence with the larger Enterprises.

Executive Profile: David Roth, Chief Executive Officer, AppFirst

SIIA Software Division Executive Profile

 

 Name:  David Roth
Title: Co-Founder & CEO
Company: AppFirst, Inc.

 

 

Bio:
David brings more than 25 years of experience leading organizations and leveraging partnerships for building successful hight tech companies. He sets the AppFirst, a leading SaaS based performance & big data platform, strategic direction and guides the day-to-day business execution. Prior to AppFirst, he was CEO at Trigence (now AppZero), an application virtualization company, where he established the company’s success with quarter over quarter revenue growth through enterprise adoption.

In 2003, David became Vice President, Sales, Services and Business Development at Consera, an IT automation company which was acquired by HP in 2004. As the Founder and CEO of Stratis Group, currently inside EMC, David built teams that drove the growth of this B2B solutions company throughout the late 1990s.

David began his career as a National Accounts Manager in the late 1980s at NYNEX and early 1990s at Microsoft. David received his Bachelor’s degree from the University of Southern California.

Home town: Munster, Indiana / Los Angeles, California

First job: Worked at an Ice Cream Shop

What are you currently reading?  The Advantage by Pat Lencioni

All-time favorite music:  I love jazz, classical and classic rock but with young daughters I listen to my share of pop music

What is the best meal you have had recently? At the BBQ in our back yard.

What is your next (dream) career?  I love being an entrepreneur.  The day I stop starting and building high tech companies I envision putting all my energy into helping others realize their dreams, which I may drive through education, non-for-profit projects and consulting.

Hobbies:   Playing on the company basketball team, weekend softball, supporting my daughters’ sports and dance passion.

What do you think is the hot button issue for the software & services industry going into 2013?  Software CTO’s are looking for better control points for running their SaaS businesses.  In 2013 the industry will be driven for all players to enhance their API’s & deliver cross system integration so that insight & automation can drive the greatest level of cost value performance.

Why is your company a member of SIIA?   To support our industry and further our firm’s networking so across this vast ecosystem we can all help each other grow.

Announcing All About the Cloud 2013’s Program Committee

The Software & Information Association (SIIA) is excited to announce All About the Cloud’s (AATC 2013) Program Committee. Being represented by executives of SIIA’s Software Division members, the advisory group will provide strategic advice to shape the conference theme, networking events, workshops, and content.  You can view a complete list of the executives representing the Program Committee on the AATC 2013 website.  The event takes place from May 7-9 in the Palace Hotel, San Francisco, California.

The Program Committee for the industry’s most comprehensive ISV conference, AATC 2013 includes executives from:

CorSource Technology – the leading provider of strategic consulting, development services and technical staffing that businesses need to succeed in the fast-moving, highly competitive world of software development and IT.

FPX - the pioneering innovator of cloud-based Configure-Price-Quote® solutions that improve sales efficiency and effectiveness.  We enable salespeople to respond to customers faster by aligning sales processes with customers’ decision-making behavior.

LogiXML – offers the fastest way to create BI applications, deploy scalable dashboards and reports, and embedded analytics into existing applications – all for a fraction of the cost of other solutions. Unlike traditional Business Intelligence platforms that are complex and costly, LogiXML’s agile technology allows organizations to rapidly develop, refine, and adapt BI applications that serve any number of users on any platform, all without extensive development or professional services.

SoftServe – the global provider of proven high quality software development, testing and consulting services. SoftServe is committed to bringing the best commercial software to independent software vendors and enterprises. We combine our unmatched experience with best practices delivering SaaS/Cloud, Mobility and SDLC innovative solutions.

Corporations or individuals interested in registering, sponsoring, speaking opportunities at AATC 2013, please contact: Rhianna Collier, VP, Software Division, +1.408.884.3834, rcollier@siia.net or visit: http://siia.net/aatc/2013/.

Beware the Business Intelligence Bigot

Today’s guest post was contributed by Steven Schneider who is the contributor to Slinging Software, a blog focused on the adventures in scaling a business, selling software, and the business intelligence market.  To read further contributions, check out the blog at SlingingSoftware.com

One of the key successes in working with large enterprises is understanding the different types of prospects that one encounters, and segmenting them based on the level of experience with BI products.

Through this effort, we have developed a system that will tell us, in the early stages of an opportunity, if we have a good fit, if it is going to take some work, and when it might make sense to walk away from an opportunity.

Check out the rest of Slinging Software’s blog here.

Simplifying SaaS and Multi-Tenant Application Developmnet

Today’s guest post was submitted by SIIA member Techcello, which helps you build multi-tenant applications 30-40% faster and 50% cheaper.

e-Book Part 1 : Simplifying SaaS & Multi-tenant Application Development

A lot has been written about SaaS as a business model for monetizing software applications. But there is another dimension to SaaS – which is the technical and architectural dimension. If we have to host a separate server instance for each customer, if we have to maintain a separate code base for each customer, it still remains an ASP model not SaaS.

So SaaS automatically implies Multi-tenancy, Configurability, Scalability and a distributed Data Architecture. And a tenant need not mean a customer. Countries, Distributors or SBUs could be virtual tenants with a hierarchical relationship with the actual customers / user groups using the application. Whether it is for an ISV, Enterprise or Government, whether it is for hosting on-premise, private cloud or public cloud, techcello understands the real challenges of engineering a Multi-tenant SaaS application in all its depth and complexity.
Like we have productized the engineering and architectural expertise in the form of a platform, Techcello is proud to share this expertise in the form of an e-book.

Click here to download a full copy of the e-book.

Interview with New Member: Techcello

SIIA is delighted to welcome our newest member Asteor Software. I had a chance to sit down with Shankar Krishnamoorthy to learn more about their application development platform.

Rhianna: Welcome to SIIA. Tell me a little bit about Techcello and what makes your solutions unique.

Shankar: Techcello is a cloud ready, multi-tenant application development platform – used by ISVs and Enterprises to build their products and applications faster and better.  We are featured as Gartner Cool Vendor and Nasscom Emerge League of 10 company.   ISVs who are looking at building green-field SaaS products or migrating their existing on-premise products to SaaS look at using Techcello as the platform for building their SaaS products.  And, large enterprises use our Techcello platform to build their applications such as dealership management system, benefits management systems, etc. because of our strong security engine, tenant hierarchy capabilities, business rules & workflow features, developer productivity  components, etc.  Invision, Secova, Duosoft, Roferez, Sutherland Global Services are some of our prestigious customers who have used Techcello extensively for building their applications.

Approach to application development on top of .NET is unique in Techcello.  We have productized the complex portions of building software (architecture, plumbing, data security, etc.) into Techcello and let the developers focus on building their business specific functionalities rather than bogged down by engineering complexities.  They consume the API/Webservices provided by Techcello for these complex functionalities.  While developers will stay with their usual development style and approach for building the software, it will be governed by Techcello so that complexities are taken care by Techcello and also the developers are lot more productive.  This saves anywhere between 90 to 150 people months of effort in application development on a typical large project.   So, time to market is faster.  Apart from saving cost and effort, the fact that our customers use .NET technology, which gives them the complete control and flexibility in their technical approach/decisions. We believe this provides a very unique advantage for Techcello.

Rhianna: This past year you conducted a survey on SaaS/Cloud Multi-Tenancy. Can you tell us a little about your findings?

Shankar: We asked ISVs “Where are you on the road to Cloud, SaaS and Multi-tenancy”.  We mapped Cloud adoption (Current and Planned), SaaS adoption (Current and Planned), Multi-tenancy adoption (Current and Planned), Development Approaches and Platforms. The responses show that there is a positive trend across the industry towards Cloud, SaaS and Multi-tenancy in that order.  Most companies understand the challenges, skills and investments required to build Configurable, Multi-tenant applications for a scalable Private or Public Cloud.  They recognize that shifting to SaaS requires different kind of approaches both towards software development and operationalization.  And, they prefer to stick with 3GL platforms such as.NET and J2EE for such development.   This is more towards getting freedom, flexibility and talent.  The results can be viewed here : http://blog.techcello.com/2012/04/cloud-saas-multi-tenancy-techcello-survey-2012/

Rhianna: What are some of the biggest challenges that companies face when engineering a Multi-tenant SaaS application?

Major challenge is the need of understanding multi-tenancy holistically.  Each tenant data has to be secured at all levels – whether it is user data, business rules, workflow, extension fields, etc.  Application architecture has to be built on top of data security considerations.  This also leads to several non-functional requirements.  People often underestimate the effort here. Overheads can be as high as 30%.  For example, Multi-tenant SaaS implies a single code base for 1000s of customers.  That brings in a lot of other implied needs such as the ability to customize the data models, views, rules and workflows at the end user / tenant level.  The set-up as well as enforcement of “Who sees / does what” in the system, should also be dynamically managed during run time as it may vary depending on the region / vertical / customer. Many products are designed for global use and hence we need a layered hierarchy of tenants and users.  Add to these, the obvious challenges of performance and scalability on the Cloud.   Building all these capabilities is not rocket science.  But the expertise and experience required is not easy to find; plus, it consumes good amount of time.  Developers often prefer to focus on the business functionalities and rightfully so.  But it is too risky to leave these critical engineering aspects to be closely coupled with business features.  Even for customers who want to build the whole stack ground up, we always recommend that they create a separate framework team internally to build and maintain the engineering stack.

We have written an ebook on Simplifying multi-tenant application development and it is available for you to download from our website, www.techcello.com.  We have covered all aspects of engineering a multi-tenant application development and it has received rave reviews from some of the readers/customers.

Rhianna: I saw a white paper you published on Non-Functional Requirements (NFRs). How do you define the NFRs and why is it critical to do so?

Shankar: Non-functional requirements are something which you may not define explicitly in your product specifications, but, expect that the product should have these.  Performance, Security, Scalability, Configurability, etc. will generally come under NFR as these are not generally spelt out explicitly.  If the NFRs of a custom .NET solution built for a specific customer consumes 10-15% of overall effort, the NFRs of multi-tenant SaaS products could take as high as 30%.  If the product does not meet NFRs expected by a customer, it can lead to several issues (eg. Unsatisfactory performance of the software, unsatisfied customers, revenue loss, etc.).  Thinking about them in the form of a productized framework (whether it is built in house or bought from outside), is critical for the long term TCO and maintainability.   Many people have gone to the market with Multi-tenant products thinking that it is nothing more than adding tenant ID to the database tables. And they often have to re-engineer / re-build as they go along or compromise on their competitive advantage. CEOs and CTOs should take an active role in evaluating the NFR Check list.  Based on the positive feedback we got for our white paper, we have now built an excel sheet that helps CEOs and CTOs think and choose what NFRs are needed now and in the future and calculate the effort and money that needs to be invested on them.  Please write to info@techcello.com to get more details on this ROI calculator.

 


Rhianna Collier is VP for the Software Division at SIIA.

Executive Profile: Gunnar Hellekson, Chief Technology Strategist, Red Hat

SIIA Software Division Executive Profile

Gunnar Hellekson  Name: Gunnar Hellekson
  Title: Chief Technology Strategist
Company: Red Hat

 

Gunnar Hellekson is the Chief Technology Strategist for Red Hat’s US Public Sector group, where he works with systems integrators and government agencies to encourage the use of open source software in government. He is co-chair of Open Source for America and one of Federal Computer Week’s Fed 100 for 2010. He is also an active member of the Military Open Source working group, the Freedom 2 Connect Technical Council, New America’s California Civic Innovation Project Advisory Council, and the CivicCommons Board of Advisors. He is especially interested in cross-domain security, edge innovation, and interagency collaboration through the open source model.

Home town: Honolulu, Hawaii

First job: Slaving away on an AS/400 for Louis Vuitton’s Honolulu operation when I was in high school.

What are you currently reading? “Industry and Empire”, by E.J. Hobsbawn

All-time favorite music: Reggae. I’m from Hawaii, so that’s mandatory.

What is the best meal you have had recently? The “Heather” from Taco Deli in Austin.

What is your next (dream) career? I’m doing it right now.

Hobbies: My wife, my dog, and fancy cocktails.

What do you think is the hot button issue for the software & services industry going into 2013? The elimination of customization and craftwork, and the introduction of standardization and automation.