Social Media Webinar: Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities

In Partnership with Strategic Communications Group

Social media should be an integral part of your PR strategy, not just your sales function. To run a successful campaign Marketing, Sales and PR need to be integrated using today’s popular social media tools. How can you effectively integrate your social media strategy across the enterprise?

Moderator:
Robert Carroll, VP Marketing, Clickability
Panelists:
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Kye Strance, Director of Product Management, Vocus
Richard Dym, CMO, OpSource, Inc.

Social Media Webinar: Using Social Media to Target the C-Suite and Close Deals

In Partnership with Strategic Communications Group

Many of your customers are using social media to communicate with THEIR customers.  How can you tap into their social media programs? The first step to closing the deal is to conduct a social media audit of your principal prospects. How can this be completed efficiently and comprehensively for a large number of prospects? How can you facilitate social media for deal capture?

Moderator:
Jeff Majka, Director Marketing & Business Development, Strategic Communications Group, Inc.
Panelist
s:
Steve Ressler, Founder, GovLoop
Jim Fowler, CEO, Jigsaw

Social Media Webinar: Overview of Business Applications of Social Media

In Partnership with Strategic Communications Group

Social media has already begun the transformation of how we interact, and has the potential to transform the way we do business. Understanding and effectively implementing a social media strategy can have a major impact on how businesses are perceived and how they interact with their customers. Nowhere is this more evident than the PR, marketing and sales departments. In this 90-minute webinar, you’ll hear how social media tools can be used in lead generation, enterprise sales support, competitive intelligence management, employee recruitment, team culture & morale boosting, and branding & awareness

Moderator:
Karen Leavitt, CEO, Marketing Fusion
Panelists
:
Angela Lauria, CMO, AppAssure
Gail Nelson, SVP, Marketing, BurrellesLuce
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group