A decade ago WGSN was already a model digital media business, providing in depth trend forecasting at a global level to its corporate retail subscribers, powered by a worldwide network of fashion and style experts. But recently they have taken a major step to launch a data-driven business, which enables them to serve new groups in their subscriber organisations, and combine the magic of editorial intuition with the maths of big data.

I met with Julie Harris, Global CEO, who is delivering a keynote at the SIIA Digital Content & Media Summit on 24 September, to learn more… [Read more...]