Mobile growth is accelerating, driven by broadband access and new devices. No business can ignore this predicted $3 trillion global market by 2017. The opening keynote at SIPA in Washington DC was from Terry Waters of Yankee Group, both an observer and analyst of mobile trends and also a business that has had to reinvent itself for mobile. Rapid growth areas in mobile are cloud apps, m commerce and video. Publishers will need to think very differently about their businesses to successfully adapt for mobile. Here’s his top tips plus his own story of adapting for mobile…
Mobile strategies – Yankee Group