SIIA/ABM/SIPA have teamed up with digital media intelligence from StrategyEye to offer a seminar to help you understand what content marketing really is and how to execute it profitably. This seminar puts brands, b-to-b publishers, b-to-b agencies and cutting edge content and analytics specialists in the same room to share their stories and best practices.
The keynote speaker is Linda Boff , the GE Executive Director of Global Marketing. Boff will explain why brands invest in content marketing and what they want to see from media partners. Jessica April, Director of Business Development at Reuters News Agency and David Foster, CEO of BVR will discuss how these two very different companies are capitalizing on content marketing. Sharon Wright, VP of Digital Media at Cygnus Business Media will discuss how interactive ads deliver new revenue streams for publishers.
Jonah Bloom, Co-Founder, Chief Strategy Officer, kbs+Content Labs at Kirshenbaum Bond Senecal + Partners, and Tom Stein, CEO of Stein IAS (Americas) will showcase their studies on how to create a wining content marketing campaign. Jeremy Phillips, Co-Founder and COO of StrategyEye will share StrategyEye’s proven formula for efficient and effective content marketing, from initial targeting through to “continuous commentating.” Kevin Selhi, Partner Development Strategist at Outbrain will explain the power of content amplification networks. How to most efficiently match audiences to content, generating new revenue and increasing audience engagement for site owners, while enhancing relevant audience reach for content marketers.
There will be a panel of recently VC-backed startups that will describe their innovations and where they see the industry going. The panel will include Eric Berry, CEO and Co-Founder of TripleLift, Paul Berry CEO of RebelMouse, Ira Haberman, Marketing Director of Atomic Reach, and Don Mathis CEO and Co-Founder of Kinetic Social.
The session will go into round table discussion where speakers will chair round tables to further discuss the topics that were covered. The seminar will close with Marketing Services Council meeting, which is open to all attendees. The ABM/SIIA Marketing Services Council is a peer-to-peer working group for executives focused on any services of “non-media space” products with the marketer as customer.