How to win with webinars and online events: SIIA Issue Brief 2 Oct

Issue Brief Jonathan Dewe 2 oct 13

Many publishers are experimenting with online events and webinars, and know they want to expand this business but are unsure of the next steps. On Wed 2 Oct, at the latest SIIA London Issue Brief, we gathered together twenty publishers to hear from two organisations that are further ahead on the learning curve – the Economist and Melcrum –  and swap best practice with their peers.  If you missed it, here are the main takeaways of the session:

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