Hundreds of specialist publishers gathered in Washington DC in June to swap practical ideas on making more money in niche markets at the 37th annual SIPA conference. If you missed, it, here are my top 20 tips from the event.
Making mobile publishing work: five perspectives on content, platforms and revenue streams: Wed 3 July, London
June 19, 2013 By
Publishing for tablet and smartphone is rapidly moving away from simple replicas of printed publications towards more sophisticated packaging of web feeds, articles, galleries and video. And mobile is a simple way to reach an international audience even for niche titles. But the challenge remains, how best to generate new revenues from mobile publishing: ads & sponsorship, subscriptions or one-off sales?
Join us on Wed 3 July in London for an intense interactive session featuring five different approaches to mobile publishing….get a sneak preview here:
British Journal of Photography
How new mobile economy is changing publishing: SIPA keynote, Terry Waters, Yankee Group
June 9, 2013 By
Mobile growth is accelerating, driven by broadband access and new devices. No business can ignore this predicted $3 trillion global market by 2017. The opening keynote at SIPA in Washington DC was from Terry Waters of Yankee Group, both an observer and analyst of mobile trends and also a business that has had to reinvent itself for mobile. Rapid growth areas in mobile are cloud apps, m commerce and video. Publishers will need to think very differently about their businesses to successfully adapt for mobile. Here’s his top tips plus his own story of adapting for mobile…
Mobile strategies – Yankee Group