SIIA Blog
Special thanks to the DreamSimplicity team for pulling this video together and continuing our fantastic partnership at SIIA conferences! Truly an amazing group to work with… see you in San Jose!
A look into the daily life of DreamSimplicity as we catch up with CEO Matt Childs as he tells us about SIIA’s upcoming All About Mobile conference!
SIIA All About Mobile is all about the next step in the transformation of the software industry!
For more information on SIIA All About Mobile, or how to submit your own video content to the blog, contact Nate.
By Bill Loss, CEO, WebApps, Inc. a.k.a. SaaShr.com
Delivering Human Capital Management solutions under a SaaS model to the SMB market, we’ve recently stepped up our mobile strategy as a result of the competitive landscape. One interesting aspect to the mobile strategy challenge is the software industry is lumping “mobile” into one bucket, but from our perspective there are really two distinct buckets – the smart phone and the tablet. Given the inherent differences in screen real estate, decisions around the volume of data and number and complexity of functions allowed can greatly impact development efforts.
Equally challenging, is the decision to go browser-based or leverage a fat client architecture where code resides on the device itself. In the case of Android, we understand it’s easier to load apps directly to the app store as a result of a more limited verification process, so a fat client architecture might be preferred. In the case of iOS, frequent update cycles appear to be more difficult because in some cases we’ve heard it could take months to get the latest version of an app approved. Additionally, from an architectural perspective, we believe Apple restricts dynamic communication between the server and the device itself, in that some core functions which are better off residing on the server side may very well need to be coded on the fat client. These limitations can add complexity to an organization’s mobile strategy and may create a tug-of-war between whether fat client or browser-based is a better longer-term direction.
For many organizations, including ours, these are just some of the device/platform challenges which can potentially impact app compatibility and acceptance within the marketplace. With the goal of minimizing our internal R&D investment, events like All About Mobile help assist in identifying the appropriate subset of core functionality to deploy, when, and to what device and/or platform.
SIIA’s “All About Mobile” blog is collecting short paragraphs covering war stories and best practices for ISVs!
All current registrants can submit Mobile Best Practices by email to Nate Philip.
Mobile Best Practices for ISVs
*Define in one sentence a specific issue/problem affecting ISVs as they transition to Mobile.
*In one paragraph, outline steps to overcome the issue based on your experiences. Please note, this should in no way be a product endorsement but instead an industry best practice.
SIIA is thrilled to announce 4 mobile software categories in the 2011 CODiE Awards program! Extensive platform adoption through smartphones and tablets, 4G rollouts, and the beginning of a major enterprise transition have already begun. Mobile is changing the way people think about business and software. The SIIA CODiE Awards acknolowedges these developments, and is dedicated to recognizing this year’s most innovative companies and products.
Nominations are now open for the 4 categories outlined below. For more information on nominating, visit:
http://www.siia.net/codies/2011/nominate.asp
SIIA CODiE Awards – Mobile Software Categories
1. Best Mobile Information Management Solution
Recognizes the best business application designed for use on mobile devices to organize, access and manage content, data, documents, or records.
Products nominated here are eligible for the Best Information Management Solution and Best Mobile Solution supercategories.
2. Best Mobile IT/Network Management Application
Recognizes the best business application designed for use on mobile devices to manage IT operations.
Products nominated here are eligible for the Best IT/Network Management Solution and Best Mobile Solution supercategories.
3. Best Mobile On-Demand Application
Recognizes the best business application designed for use on mobile devices to either manage or access cloud-based or software-as-a-service solutions.
Products nominated here are eligible for the Best Mobile Solution and Best On-Demand Solution supercategories.
4. Best Mobile Operations Management Solution
Recognizes the best business application designed for use on mobile devices to manage any or various enterprise operations, including financial, human capital, sales, marketing, project management, data management, supply chain management, etc.
Products nominated here are eligible for the Best Mobile Solution and Best Operations Management Solution supercategories.
During last week’s All About the Cloud conference, discussion focused, of course, on the evolution of the cloud as a core business strategy. But there was one particular conversation that went in another direction.
A group of industry executives sat down to have a conversation about the challenges of evolving into the mobile applications and services market. Why? SIIA has been exploring how to reach out to companies that focus exclusively in mobile applications or that are evolving into it. In fact, the Software Division of SIIA is actually generating new projects as we speak in order to address growing needs.
While no answers came out of the discussion, there was clearly a need for continuing the discussion. View the Mobile Town Hall flip chart notes below.
Mobile Town Hall Meeting
1. ISVs Navigate Mobility
-What to think about when developing
-Infrastructure Support
-Go to market
2. Device Issues
3. Points of Sale
4. Desktop-to-mobile transition
5. In-house or Outside Expertise — or both?
6. Abandonment of laptop?
7. Security Issues
8. Authentication
9. Data transit across non-traditional channels
10. Device-driven authentication
11. DRM
12. Infrastructure Issues
-Pulling right data
-Pushing right data
-Speed
13. Is the mobile browser going to define mobile access?
-Compete for it or become less relevant
14. Issues in the backoffice
15. UI or not UI?
16. Usability
17. Functionality
18. Form-factor
19. Composite app use?
20. Origins of mobile as voice comms and how that might limit or change how mobile evolves
21. Who needs to know in your Co.s?
Written by Jim Szafranski, Fiberlink
You probably can guess what that large number refers to? It’s smartphone shipments in 2009. In a way, it’s hard to get one’s mind around this and how to tap that market. Personally, I find it easier to think about the growth of this market, which was 40% quarter-over-quarter in the fourth quarter of 2009. That’s a lot of new devices getting into users and businesses hands. It’s nearly impossible to find a market that is this large and growing at such fast rate.
So, that’s why the SIIA is launching a Mobile Software Committee with the initial mission statement of:
The SIIA Mobile Software Committee was formed to address the business issues of software companies entering and growing in the mobile marketplace. The explosion in mobile platforms has profound implications on how software and services should be delivered. The committee’s mission is to guide businesses in building & delivering apps, managing & measuring their infrastructure, and demystifying the process of selling through carriers & app stores.
The cloud has been driving a lot of innovation and growth in the software business. I think it’s safe to say that mobile will be on par or bigger in both driving innovation and growth throughout the software industry.
Some of the ideas behind this SIIA initiative include:
So, help shape this market and grow with it by getting involved here early at the SIIA. There will be a town hall breakfast meeting at All About the Cloud on Wednesday, May 12 to discuss the Future of Mobile. Please join us.
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