Webinar – How to Sell The Way Your Customers Want to Buy

With the onset of social media and mobile technology, marketing and sales professionals face a non-traditional sales cycle. Sellers are no longer in charge of the customer buying process and the customer expects immediate responses and results. If you are struggling to deliver this demand, then listen to this pre-recorded webinar featuring revenue coach and author, Kristin Zhivago on How to Sell the Way Your Customers Want to Buy.

To download a copy of the slides, click here.

 


About the Presenter:

Kristin Zhivago is a revenue coach. She teaches CEOs and entrepreneurs how to increase their revenue by understanding what they want to buy and how they want to buy it. She spends her days solving marketing and selling problems for her clients, and writing and speaking about what works. She interviews customers constantly for her clients and has interviewed literally thousands of tech buyers. Zhivago founded Zhivago Management Partners, Inc. in 1979 in Silicon Valley. She operates now out of Jamestown, RI, blogs at RevenueJournal.com, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.

An Interview with SIIA Member The Resumator

SIIA recently welcomed The Resumator to our community. I had a chance to chat with their Marketing Director, Laurie Barkman, to learn a bit more about the talent acquisition space. Read my interview below.

Rhianna: Welcome to SIIA! Tell me a little about The Resumator and what makes you unique.

Laurie: The Resumator is a recruiting platform to help fast-growing businesses confidently manage their hiring. We’ve made the system easy to use, easy to learn, and easy to implement, so small-to-medium sized businesses can save time and money hiring great people.  Our software provides tools that simplify hiring tasks, processes that any company can adapt, and the data to assist in making informed hiring decisions.

Rhianna: You are experiencing tremendous growth. In fact, I heard you are looking to almost double your staff this year. To what do you attribute the rapid growth rate?

Laurie: That’s true – we’re currently 18 people strong and we’re on track to end the year at about 30. We’ve built an talented core team. It’s because of their hard work, talent, and creativity that we’ve been able to achieve success in a relatively short time.

It’s also proof that the inspiration behind our product is sound. Our team has done a tremendous job executing on the vision of a simpler, more socially intelligent hiring solution. Since 2009, The Resumator has helped more than 900 companies develop their hiring process and attract over 1 million applicants.  Leading companies across all industries including Evernote, Atari, Mashable, IGN, ThinkGeek, Pinterest, and Klout use The Resumator to ramp up their hiring.

Rhianna: You recently announced a partnership with StartUp America, helping to fuel entrepreneurs. What is the significance of this partnership?

Laurie: We believe that the future lies in entrepreneurial solutions to everyday problems. Startup America is doing a great job of empowering entrepreneurs and generating excitement around their members.

The partnership with StartUp America gives us a chance to connect with a large number of people on the front lines of building innovative new companies. We offered StartUp America members about $12 million in free access to The Resumator to help ramp-up their teams and launch their businesses.

Rhianna: The talent acquisition for cloud service providers seems so intense right now. Are you seeing that as well? Are there other specific industries facing similar challenges?

Laurie: Looking at the hiring activity of employers using The Resumator, we have a few observations. Most notable is the strong demand for software engineers, which is common amongst technology companies including cloud service providers.  Additionally, there is strong hiring activity in other industries including marketing services, e-commerce, and health care. There is a growing demand for account managers, designers, customer support representatives, and nurses.


Rhianna Collier is VP for the Software Division at SIIA.