Written by Will Wiegler, BigMachines

OpenWorld, Dreamforce, BigIdeas, SIIA OnDemand Europe, or SIIA All About Mobile – if you are planning to attend any of these conferences this Fall, or any of the other great events in 2011, learn how to maximize your ROI and make the most of event attendance.

Do Your Homework

When trying to decide which events to attend or which members of your team to send, take the time to learn what the event offers. Is the keynote a topic you are investigating? Will there be classroom-style sessions or roundtable discussions? Do the exhibitors represent organizations you want to learn more about? By reading up on the event focus, available agenda and expected attendees, you can better determine who should attend from your team and what key takeaways to expect.

Read the rest of the post in the Big Machines Blog.