Education and Industry Groups Advocate for Technology in ESEA

Following the introduction of the Obama Administration’s ESEA Blueprint for Reform and with healthcare reform signed into law, the U.S. Congress  has once again turned to reauthorization of the Elementary and Secondary Education Act (ESEA).  Among the many programmatic and regulatory issues needing to be addressed is the role of technology.  The Obama/Duncan plan is short on details, but raises concerns by ending the Enhancing Education through Technology (EETT) program without an alternative targeted program.

A coalition of 50 education and high-tech organizations supports the Administration’s proposal for infusing technology throughout the ESEA programs, but as part of a two-tiered approach that also includes the Achievement Through Technology and Innovation (ATTAIN) Act.  The coalition – including Apple, ASCD, Intel, NSBA and NCTM – affirmed: “Many of today’s educational goals and requirements – including both the central tenets of ESEA as well as those set forth in the Obama Administration ESEA Reauthorization Blueprint for Reform – can be most effectively achieved by modernizing our educational practices and system through technology.”

SIIA also recently submitted recommendations to Congress on ESEA addressing several areas: Systemic Transformation from Mass Production to Mass Customization;  Modernize Education Practice Through Technology; Innovation, Public-Private Partnership and Appropriate Federal R&D Role; School Improvement and Low-Performing Students; Teacher Effectiveness and Connectedness; Assessment, Data & Accountability; and High-Tech Workforce Readiness.

SIIA called for ESEA to “drive transformational innovation that reengineers education delivery models [and] Incentivize the shift from a seat-time, assembly-line education model to a more flexible, student-centered outcomes-based model built around individual learning needs and pace, and anytime-anywhere learning [i.e., personalization].”

ESEA was last reauthorized in 2002 through the No Child Left Behind Act.  Congress made a similar attempt in 2007, but policies and politics prevented the House and Senate Committee Chairs from ever formally introducing a bill.  While there appears to be much agreement in principle, including on fixes to the current accountability system, many hurdles exist, and many insiders are suggesting Congress will run out of time in this election year before completing work to update Title I and most other major federal K-12 programs.

Introducing Seed Nurturing

Written by Jon Miller, VP Marketing, Marketo
Submitted by Marketo

6a00d83451b45369e20120a81952d2970b-pi (284×275)One thing you’ll notice about most lead nurturing campaigns is the fact that they usually take place after prospects land on your site and enter your database. However, what happens when qualified prospects visit your site or social media sites anonymously where you don’t necessarily have their names or e-mails?

This is where seed nurturing comes into play. Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites. Just because you can’t identify these individuals doesn’t mean they aren’t qualified prospects — and because of this, you must nurture them just as you would the known contacts in your database.

If you succeed at this, you will stay top of mind with your prospects as they educate themselves and move through the early stages of their buying process. As a result, they will come to you when they are ready to engage with a sales rep, and you will create a steady flow of highly qualified inbound leads. If you ignore the requirement to build relationships with these very early stage prospects, you’re yielding this opportunity to more agile competitors who will scoop these savvy prospects out from under you.

Read the rest at: Modern B2B Marketing