Revenue Opportunities at the Intersection of Cloud and Mobile (for Publishers and Media Companies) is Now Available On Demand

During the Revenue Opportunities at the Intersection of Cloud and Mobile (for Publishers and Media Companies) webcast, held on May 14th in NYC and co-hosteded by ABM & SIIA, the speakers discussed how today’s leading media companies are developing revenue-driving mobile apps that combine their own information, mobile platform technologies and Web content to create powerful solutions.

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The roundtable discussion included panelists presenting case studies from leading publishers on the functionality and revenue impact of their apps on enterprise construction services, innovation for research and product development and online media.

Presenters:

 

 

 

 

John Blossom, President of Shore Communications Inc
John Blossom is a globally recognized content industry analyst, providing thought leadership and improved strategic marketing for executives in media and technology companies in search of new approaches to rapidly changing markets for their products and services. Mr. Blossom founded Shore Communications Inc. in 1997, which provides research and advisory services for major and emerging publishers and content technology companies in enterprise and media markets.

Marc Chaikin, Founder, Chaikin Analytics
After 40 years on Wall Street as a trader, broker, and analyst, Marc Chaikin founded Chaikin Analytics in 2009 to deliver proprietary stock analytics to professional money managers and investors. The centerpiece of Chaikin Analytics is the Chaikin Power Gauge, a 20-factor alpha model, back-tested on ten years of data and proven quite accurate at identifying a stock’s potential over the next 3-6 months.

Michael Cadden, CEO of LivingAbroad, LLC
Michael Cadden began in the Global Mobility profession with Craighead Publications in 1995. Soon after joining he became the driving force behind converting 1000s of pages of country-specific information from paper to online. With that success he later became a principle and Managing Director of Living Abroad LLC in 2002 and is behind its highly successful transformation, culminating with the acquisition of the legacy Craighead business in 2008.

Aneel Tejwaney, SVP Technology, SourceMedia
As SVP of Technology, Aneel Tejwaney manages strategic direction and hands on management of multiple technology initiatives, from digital operations of 30+ brands to internal technology applications and infrastructure operations. With over 15 years of deep technical expertise and business acumen, Aneel comes to Sourcemedia with significant management consulting experience with Accenture.  He has implemented several complex projects using custom and off the shelf applications, utilizing onshore and offshore resource mix. 

  • The power point slides of the presentation are available here.
  • The full recording of the webcast is available here.

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Copyright for Publishers Event Summary

During the March 12 Copyright for Publishers event, Dan Duncan, Sr. Director, Government Affairs at The McGraw-Hill Companies and Keith Kupferschmid, General Counsel and SVP, Intellectual Property Policy & Enforcement at SIIA, discussed the Copyright and Anti-Piracy agenda that is currently impacting companies and what to expect to arise in 2013.

During the session, the speakers focused on the why and where of numerous activities, from creating new exceptions to copyright in the U.S. and abroad, to restrictions on the freedom to license, and an increasing number of mass digitization and research efforts by that may signal a major shift on exactly what copyright law will protect in years to come and may require content providers to rethink their future business plans.

Presenters:Dan Duncan

  •  Dan Duncan, Sr. Director, Government
  • Affairs, The McGraw-Hill Companies

 

 

Keith Kupferschmid

 Keith Kupferschmid, General Counsel
 and SVP, Intellectual Property Policy
 & Enforcement, SIIA

 

 

The full on demand recording of the Copyrights for Publishers session is now available.

 

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Learn more about Copyright and licensing through the following activities and upcoming events:

Seismic Shifts in Education: How and Why

Guest Post By Susan Littlewood, Director of Marketing & Sales, Victory Productions

What is the primary cause of the seismic shifts in education? All indicators point to the increased capabilities and availability of digital technology. Technology is performing the role of the great disruptor. It is an unsettling force in tradition-bound classrooms and schools.

It was only a decade ago that college publishers began using electronic tagging to speed up the production of printer-ready files. They began making their texts available electronically as PDFs and now are offering texts as interactive EPUB3.

Now the trend toward electronic books has reached high school and elementary schools. Heavy backpacks and book bags are being replaced by mobile devices, which are lightweight, increasingly inexpensive, and cool. Digital tablets and phones have entered the classroom opening new avenues for students to interact with the content they are learning and collaborate with fellow students and teachers, inside and outside the classroom.

Technology has enabled Open Source content, which is available to students and teaching professionals at all levels for all study areas from kindergarten through grad-school. Lab and classroom activities, engaging games and simulations, professional development materials, test prep and assessment programs can all be downloaded free from the Web. Khan Academy has burst upon the education landscape offering individualized instruction to students wherever they are in the world. To date, Khan Academy has delivered more than 200 million lessons.

The New York Times’ Sunday, November 11, edition of Education Life published an article, The Year of the MOOC. MOOC translates to Massive Open Online Courses. These take traditional online college courses to a new level. They are free to students and may offer certificates of completion. Information is online for everyone.

Bandwidth controls the availability of online information in schools. E-readers and tablets proliferate propelling the need for expanded access to technology as it is used now and will be used in the future. Paying for necessary upgrades concerns technology directors who are confronted by property tax caps and the difficult economic landscape. Planning for the online administration of the PARCC and Smarter Balanced Assessment tests, which are being written now, has begun. Practice tests may be scheduled in 2014 with the actual tests being given in 2015. http://www.edweek.org/dd/articles/2012/10/29/560584inexchangeschoolsbandwidth_ap.html

Technology has made the Common Core State Standards (CCSS) possible. The 45 states that have accepted the CCSS will test students on their knowledge of content and their ability to apply that knowledge through higher-order thinking skills. http://www.corestandards.org/frequently-asked-questions

Assessment tests now include technology enhanced items. These are the preferred performance-based items that require far fewer of the traditional multiple-choice questions. The increased capabilities of scoring and scaling have enabled the assessment industry to become more efficient for teachers and their students.

Technology is changing the way teachers teach and students learn. Flipped classrooms is one change. It refers to an instructional structure that requires students to read or research a topic after school as homework. When in school they work with their teachers to apply what they learned the evening before. The teacher is now available to demonstrate concepts and uncover student misunderstandings until all students have a workable understanding of the content.

Technology has given us collaboration tools that can be used to teach teamwork as a skill. Students work together to solve problems and work on research and other kinds of projects. The mindset driving students to study alone to gain a competitive edge is being replaced by a culture of collaborative problem solving.

Individual instruction on a scale never possible before technology is becoming a reality.
Adaptive learning is made possible by the ability to collect and analyze a student’s work in real-time. In adaptive learning situations, technology takes on the role of the teacher. Lesson Management Systems (LMS) collect data, notify students as soon as an incorrect answer is entered, and sends prompts or remedial instruction. These highly individualized interventions provide instant feedback that students can act on immediately. The teacher’s role is transitioning from sage-on-the-stage to a facilitator.

Advances in Big Data and data visualization systems are now being applied to education. The systems assemble data into visual patterns and reassemble it into other unexpected patterns. The patterns can reveal creative ways to improve educational outcomes of students. Now a student’s cognitive growth can be tracked from birth through graduation and into the workplace. With complete and detailed records, kids will no longer have the ability to reinvent themselves as they progress from elementary, middle, high school, through college and the workplace. Their statistics precede them.

Big Data can also lay bare the effectiveness of teachers, schools, districts, and the educational systems of states. Their performance can be tracked, gauged, and judged. Salaries and ratings can be assigned on the basis of this data.

The power of technology is shaking up the quiet world of academia from kindergarten to university. This world has been traveling the same track since medieval times. Change opens the way to new business opportunities. This change is overdue.

SIIA Tells Supreme Court that ‘First Sale Doctrine’ Should Not Apply to Copies of Copyrighted Works Made Abroad & Resold in U.S.

SIIA today filed an amicus brief in Kirtsaeng v. John Wiley & Sons, Inc. – a hotly contested case that could undermine U.S. publishers’ competitiveness in the global marketplace.

The case involves the legality of purchasing copyrighted works that are made and sold overseas and reselling them into the U.S. without authorization from the publisher. SIIA believes strongly that the “First Sale Doctrine” should not apply to cases where the copyrighted material has been manufactured and sold abroad. The First Sale Doctrine is a legal principle that allows a person who buys (rather than licenses) a copy of a copyrighted work to resell or distribute the copy in the U.S. without permission. If the First Sale Doctrine were to apply to materials made and sold overseas, it would severely undermine U.S. companies’ ability to compete in foreign markets.

In this global economy, it’s essential that our laws support and encourage U.S. publishers operating worldwide. SIIA has taken the lead in previous court filings to defend the flexibility for publishers to employ the most effective and efficient market strategies by controlling their content and price structures from country to country. This business strategy allows for targeted discounts for senior citizens and students, and increases the availability and quality of content and software for all consumers.

In our amicus brief, we argue that there are a variety of beneficial reasons for a publisher to prevent copies made for sale abroad from entering the United States. This practice of market segmentation is a vital business strategy that offers many benefits to publishers and consumers, such as “providing incentives for the creation of new copyrighted works…lower domestic prices, expansion and investment in U.S. companies, and employment.”

Both publishers and consumers will face direct harm if our markets are allowed to be flooded with copyrighted material that was intended for purchase overseas. American consumers will be defrauded into buying products that may be inferior or otherwise very different from those intended for U.S. markets, while confronting higher prices in the long run. Meanwhile, consumers and students abroad will lose access to valuable U.S. resources that were created for them.

Kirtsaeng v. John Wiley & Sons, Inc. centers around an individual who purchased textbooks from Thailand and sold them at a profit in the U.S. without authorization from the publisher. The case will be argued before the Supreme Court on October 29. Read the SIIA amicus brief.


Keith Kupferschmid is General Counsel and SVP, Intellectual Property Policy & Enforcement at SIIA. Follow the SIIA public policy team on Twitter at @SIIAPubPolicy

2011 SIIA Content CODiE Award winners announced at the Information Industry Summit

The Apple iPad – A New Canvas for Publishers

Written by Gina Cerami, Director of Marketing, Connotate
Submitted by Connotate

As Apple unveiled the iPad last week I’m sure the Apple-loyalists lined up to reserve their very own precious iPad. But, what they get in return for the price is still to be seen, or better yet, realized.

The iPad is anticipated to provide a simple and convenient experience for consumers seeking high-value digital content. Already, Apple has designed an app for delivering books via the iPad (called iBookstore), but will they be able to compete with the Kindle or Netbook that’s already out there? If you own one of those other e-book readers, are you really going to put out another $500 for yet another cool tech device that serves the same function? I’m not so sure.

Publishers, Get Your Paintbrush, the Canvas is in Front of You

I believe the real opportunity may lie with the news and magazine publishers. The New York Times presentation of their news on the iPad looked pretty impressive. It had a nice layout, nice flow. Now that Apple – who has a pretty loyal following (more than 20% of Americans own at least one Apple product) — has created a canvas, it’s time for innovative publishers to start building their apps. A much larger canvas than was available via the iPhone and iPod, now might be the time for publishers to consider an alternate business model that may help and even speed the transition of consumers’ willingness to pay for digital content.

Read the rest at: Connotate’s Business Intelligence Blog