Live events are a growing, and lucrative, activity for publishers, and face to face is holding its own in spite of the growth of online networking. However, many markets are crowded, delegates are busy and cash-strapped, and sponsors and exhibitors can be demanding. Plus there is a cultural challenge for publishing teams making the transition to live events.

SIIA UK brought together a group of event organisers on 4 September to listen to the experiences of Optimus Education and Newtrade Publishing, and swap their tips on developing profitable live events. [Read more...]