Testing College and Career Readiness

Addressing the high levels of remedial coursework in higher education and better preparing students for college are important national challenges as the United States works to improve its educational and economic standing. Both are high on the agenda of PARCC (Partnership for the Assessment of Readiness for College and Careers) and SBAC (SMARTER Balanced Assessment Consortium), the two assessment options for the Common Core State Standards implementation.

On a recent Alliance for Excellent Education  webinar, SBAC and PARCC leaders provided a good overview of their tasks, deliverables and timelines. Both will pilot their computer-based assessments in the 2013-2014 school year and fully implement in 2014-2015.

SBAC and PARCC are focused on the challenge of testing college and career readiness as defined by CCSS.  SBAC’s goal is to have their high school assessment qualify students for entry level, credit bearing coursework in college or university.  SBAC is working in collaboration with 175 public and 13 private higher education systems to ensure their assessments meet the rigor required by these institutions.

PARCC has established a 5 point assessment scoring scale to address college and career readiness. Students who score a level 4 or 5 will be exempt from college placement tests and will be able to immediately begin credit bearing coursework. A detailed description of the 5 levels can be found on slide 8 of the PARCC presentation.

SBAC and PARC leaders and states acknowledge that collaboration with Higher Education is key in developing accurate and constructive examinations for the common core curriculum, and securing their buy in for placement.

SBAC is releasing new samples on October 9th that give a better idea of the upcoming assessments.  To learn more about the samples and the implications for curriculum publishers and technology developers, SIIA members are encourage to attend SIIA’s October 11 webinar  that will help companies prepare for the assessment future.

 


Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

Specialized Information Publishers Association (SIPA) to Merge with SIIA

The Software & Information Industry Association (SIIA) and the Specialized Information Publishers Association (SIPA) today announced that they are merging. SIPA was founded as the Newsletter Publishers Association but its members now publish in many media and formats.

SIPA will become a division of SIIA and will continue to offer its membership programs, without change. SIIA will continue to offer all of the same programs and services that are currently available to its members, along with new programs now available through SIPA.

SIPA has represented the international specialized publishing industry for 35 years. It advances the interests of commercial information providers serving niche communities by providing education, training and peer-to-peer learning through online and in-person meetings and events. SIPA’s 295 members range from small one-person newsletters to large publishers such as BLR; Kiplinger; and Congressional Quarterly, an Economist Group Business.

SIPA will become SIIA’s sixth market-focused division, joining Education Technology, Software, Content, the Public Sector Innovation Group (PSIG), and the Financial Information Services Division (FISD). SIIA also has public policy and anti-piracy arms.


Laura Greenback is Communications Director at SIIA. Follow the SIIA Public Policy team at @SIIAPolicy.

Big Data: A Long Way from Plug-and-Play

We are excited about our partnership with the InfoCommerce Group to produce DataContent 2012, coming up October 9-11 in Philadephia. The conference will focus on discovering the next big thing in publishing: The intersection of  Data, Community and Markets at DataContent 2012. As we lead up to the conference, we will be highlighting posts from the InfoCommerce Blog which focus on the issues and topics we will be discussing at DataContent 2012. Enjoy!

Big Data: A Long Way from Plug-and-Play by Nancy Ciliberti

One of the key markets for all the new big data analytics providers is marketers themselves, a group that should be a natural for turning deep customer insight into increased revenue. But are they ready?

Well, according to a study by Columbia Business School and the New York American Marketing Association, although nearly all (91 percent) of marketers value and want to make data driven decisions, 29 percent report that their marketing departments have “too little or no customer/consumer data.” Thirty nine percent of the marketers surveyed said their data is collected too infrequently and “not real-time enough.” Two in five marketers admit that they cannot turn their data into actionable insight and about an equal number (36%) report that they have “lots of customer data,” but “don’t know what to do with it.”

Read more…

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This blog post is brought to you by the InfoCommerce Group (ICG). ICG and SIIA are teaming up to bring you DataContent 2012, scheduled October 9-11 in Philadelphia. Please visit the website details on the conference schedule, speakers and registration.

The Top 10 SIIA Developments of 2011

SIIA had a groundbreaking 2011. We built influence in Washington, released incisive reports, welcomed new members, and hosted dozens of events around the world. Check out photos from our events and read about our 10 most exciting developments of 2011:

1. Patent reform (finally!) passes – The first comprehensive patent reform in half a century was signed into law Sept. 16. SIIA and its members worked diligently toward this goal for over six years, over the course of three Congresses and two administrations. The bill’s passage represents a significant victory for the software and content industries. It will improve patent quality and reduce–though certainly not eliminate–wasteful litigation over bad patents.

2. Software CEOS predict the future – SIIA took the pulse of chief executive officers to unveil growth and innovation drivers across the software industry. The result was a groundbreaking publication, Vision from the Top, which offers the collective wisdom of 45 SIIA member CEOs. Many of the predictions converged around the future of mobile, cloud and social media.

3. Two markets defined – SIIA’s membership divisions released two market reports in 2011 that shed light on the size and scope of its industries. The Education Division unveiled the 2010 U.S. Educational Technology Industry Market: PreK-12 Report at the Ed Tech Business Forum in November. First in a series, it values the overall market for PreK-12 non-hardware educational technology at $7.5 billion dollars—with content-related products accounting for 42 percent of that revenue. The Software Division released its annual Software Benchmarking Industry Report, which found that small and mid-sized software companies saw significant revenue growth rates of 26-50 percent in 2010.

4. Major cloud policy agenda established – SIIA has long been a supporter of cloud computing as a driver for innovation and economic growth.  In 2011, we took major steps to encourage an effective policy environment to help make this a reality.  To that end, SIIA published a whitepaper for policymakers to explain how cloud computing works and identify its transformative benefits. The policy team also gave input for the EU Cloud Consultation, promoted federal legislation to reform the Electronic Communications Privacy Act and worked closely with Obama Administration officials to advance their Cloud First Policies.

5. New members welcomed – SIIA welcomed dozens of new members in 2011, bringing its total membership to 512. One key area of growth was the Financial Information Services Division’s launch of a new constituency group for credit rating agencies. The group, formed initially by Moody’s Investors Services, Fitch Ratings, and Standard & Poor’s Rating Services, welcomed participation of other SEC-registered credit rating agencies around the world.

6. Digital education gets a boost – States from West Virginia to Florida led the K-12 education shift from print to digital instructional content, passing new laws long advocated by SIIA, which modernize outdated state textbook adoption programs. Texas SB6 provides full local flexibility to purchase digital content and technology, while Florida HB2120 will require schools to spend more than half of their textbook budget on digital materials by 2015-16.

7. Big rewards for piracy whistleblowers – SIIA paid $35,000 in rewards during the month of December alone to five people who reported cases of corporate end-user software or content piracy. The SIIA Corporate Anti-Piracy program uses verifiable tips to launch piracy investigations of cases of piracy that take place within an organization.

8. The higher ed market, demystified – 10 doctors, 5 college professors, 4 MBAs, 3 attorneys, 2 Harvard physicists: they all came together, along with dozens of others including CTOs, CEOs and VPs to create SIIA’s newest publication, The Experts’ Guide to the Postsecondary Market.  The resource offers expert guidance on everything from product development to selling in the postsecondary marketplace. Several authors discussed their key takeaways in a video series.

9. Visionary leaders present – Some of the leading voices in the software and digital content industries spoke at SIIA events in 2011. ProQuest CEO Marty Kahn turned heads with his frank discussion of challenges in the digital content landscape at the Information Industry Summit. Dr. Richard Sims, Chief Economist for the National Education Association, was back by popular demand at the 2011 Ed Tech Business Forum, where he followed up on the bleak economic predictions he made in 2009. Other standout speakers in 2011 were Robert Reich, Chancellor’s Professor of Public Policy for the Goldman School of Public Policy at the University of California at Berkeley at the World Financial Information Conference, Jim Whitehurst, President & CEO at RedHat at All About the Cloud, and Chris C. Kemp, CTO for IT at NASA, at Cloud/Gov.

10. Excellence recognized – SIIA recognized achievements in the software and digital content industries through a series of awards programs in 2011. Some highlights:

  • The 26th annual CODiE Awards presented 66 awards in digital content, education technology and business software.
  • The Content Division recognized RapidBuyr as the SIIA Previews Program’s “Most Likely to Succeed” at the 2011 Information Industry Summit.
  • The Education Division’s Innovation Incubator Award winners for 2011 were Fluidity Software, Footsteps2Brilliance, GiftedSpeech, and Capstone Digital.
  • On a personal level, FISD presented the Market Data Lifetime Achievement Award to Dr. Joseph Kasputys, founder and former chairman, president and CEO of global information company IHS Global Insight.
  • The Education Division honored Kathy Hurley, senior vice president of strategic partnerships for Pearson and the Pearson Foundation, with its prestigious Ed Tech Impact Award.



Laura Greenback is Communications Director at SIIA.

All About Mobile Goes Hybrid

All About Mobile Goes Hybrid – Check out this video promotion featuring Rhianna Collier, Vice President of the Software Division at SIIA as she discusses the two ways to hear from our amazing line up of speakers. Taking place in San Francisco, CA November 15, 2011 click here to learn more about the conference and learn how we are accommodating the mobile workforce.

The enterprise goes mobile: An interview with SIIA

Rhianna Collier, VP of the Software Division at SIIA, is featured in this blog post about how mobile applications are reshaping the way companies do business. Many of these topics and more will be featured and discussed at the upcoming All About Mobile conference taking place in San Francisco, CA November 15, 2011.

SIIA Members in Full Force at Dreamforce

This week kicks off Salesforce.com’s 9th annual Dreamforce event at the Moscone Center in San Francisco and the SIIA community will be there in full force. With over 30 SIIA member company sponsors (including Salesforce.com themselves) and thousands of SIIA member representatives attending, we will be there to support our community. Here are a few tips to get the most out of your Dreamforce experience:

1. Use the attendee portal to select the session you would like to attend. With close to 500 educational sessions you will want to map out your 4 days in order to be sure and see the sessions that most affect your business.

2. Meet as many people as you can. Dreamforce brings together a community like no other. I encourage you spend every moment networking because you never know who will be your next customer or business partner.

3. Pace yourself! Dreamforce is a jam packed 4 days of content and networking activities. It can be exhausting. Sometimes the best day to schedule or track down the person or people you are targeting is Friday, yes Friday. The first few days can be hectic so consider trying to schedule some business on Friday before you head home.

4. Finally……visit the SIIA community, including host, Salesforce.com! Here are a few highlights to look forward to from our members:

  • Salesforce.com – Enough said!
  • Eloqua – Fill out the webform in advance then stop by their booth #717 to receive the new book Revenue Engine
  • Marketo – Bling your Dreamforce! Yes, I said bling! Stop by their booth #817 as 3 winners will receive 1 pass to the Global Gala, 1 pass to Marketo’s VIP party and a $200 VISA gift Card
  • Dell Boomi – Hourly presentations will be given in their booth #921, check out the details
  • FinancialForce.com – Will be releasing the results of their benchmarking survey showing the strengths and weaknesses of how Professional Service Organizations are using Salesforce CRM and Professional Services Automation (PSA) solutions today. Check out the details at booth #421
  • GoodData – Video-a-Rama right in their booth #1015
  • IBM Cast Iron Integration – Booth #1101 will be featuring IBM’s SuperComputer and Jeopardy Champion Watson. Opportunity to sign up for a free trial
  • InsideView – Learn how they expand social selling with new functionality for CRM, social intelligence, and actionability at booth #600
  • Zuora – Will be holding their first “Customer Day” today at the St. Regis. In fact, a live Q&A was held submitting questions via twitter.
  • Clarizen – Raffling off an iPad 2 on Tuesday. Stop by booth #404 for further details.
  • M5 Networks – Will be at the Bluewolf booth #701 to outline a partnership that brings text-based communications to the enterprise
  • Don’t miss the other SIIA member booths who also have a number of exciting announcements and giveaways: Accenture, Deloitte, CloudTrigger, FPX, Informatica, PWC, Xactly, Pervasive, Ping Identity, Symantec, McAfee, Scribe Software, SpringCM, ZoomInfo, and Adaptive Planning.