The Top 10 SIIA Developments of 2011

SIIA had a groundbreaking 2011. We built influence in Washington, released incisive reports, welcomed new members, and hosted dozens of events around the world. Check out photos from our events and read about our 10 most exciting developments of 2011:

1. Patent reform (finally!) passes – The first comprehensive patent reform in half a century was signed into law Sept. 16. SIIA and its members worked diligently toward this goal for over six years, over the course of three Congresses and two administrations. The bill’s passage represents a significant victory for the software and content industries. It will improve patent quality and reduce–though certainly not eliminate–wasteful litigation over bad patents.

2. Software CEOS predict the future – SIIA took the pulse of chief executive officers to unveil growth and innovation drivers across the software industry. The result was a groundbreaking publication, Vision from the Top, which offers the collective wisdom of 45 SIIA member CEOs. Many of the predictions converged around the future of mobile, cloud and social media.

3. Two markets defined – SIIA’s membership divisions released two market reports in 2011 that shed light on the size and scope of its industries. The Education Division unveiled the 2010 U.S. Educational Technology Industry Market: PreK-12 Report at the Ed Tech Business Forum in November. First in a series, it values the overall market for PreK-12 non-hardware educational technology at $7.5 billion dollars—with content-related products accounting for 42 percent of that revenue. The Software Division released its annual Software Benchmarking Industry Report, which found that small and mid-sized software companies saw significant revenue growth rates of 26-50 percent in 2010.

4. Major cloud policy agenda established – SIIA has long been a supporter of cloud computing as a driver for innovation and economic growth.  In 2011, we took major steps to encourage an effective policy environment to help make this a reality.  To that end, SIIA published a whitepaper for policymakers to explain how cloud computing works and identify its transformative benefits. The policy team also gave input for the EU Cloud Consultation, promoted federal legislation to reform the Electronic Communications Privacy Act and worked closely with Obama Administration officials to advance their Cloud First Policies.

5. New members welcomed – SIIA welcomed dozens of new members in 2011, bringing its total membership to 512. One key area of growth was the Financial Information Services Division’s launch of a new constituency group for credit rating agencies. The group, formed initially by Moody’s Investors Services, Fitch Ratings, and Standard & Poor’s Rating Services, welcomed participation of other SEC-registered credit rating agencies around the world.

6. Digital education gets a boost – States from West Virginia to Florida led the K-12 education shift from print to digital instructional content, passing new laws long advocated by SIIA, which modernize outdated state textbook adoption programs. Texas SB6 provides full local flexibility to purchase digital content and technology, while Florida HB2120 will require schools to spend more than half of their textbook budget on digital materials by 2015-16.

7. Big rewards for piracy whistleblowers – SIIA paid $35,000 in rewards during the month of December alone to five people who reported cases of corporate end-user software or content piracy. The SIIA Corporate Anti-Piracy program uses verifiable tips to launch piracy investigations of cases of piracy that take place within an organization.

8. The higher ed market, demystified – 10 doctors, 5 college professors, 4 MBAs, 3 attorneys, 2 Harvard physicists: they all came together, along with dozens of others including CTOs, CEOs and VPs to create SIIA’s newest publication, The Experts’ Guide to the Postsecondary Market.  The resource offers expert guidance on everything from product development to selling in the postsecondary marketplace. Several authors discussed their key takeaways in a video series.

9. Visionary leaders present – Some of the leading voices in the software and digital content industries spoke at SIIA events in 2011. ProQuest CEO Marty Kahn turned heads with his frank discussion of challenges in the digital content landscape at the Information Industry Summit. Dr. Richard Sims, Chief Economist for the National Education Association, was back by popular demand at the 2011 Ed Tech Business Forum, where he followed up on the bleak economic predictions he made in 2009. Other standout speakers in 2011 were Robert Reich, Chancellor’s Professor of Public Policy for the Goldman School of Public Policy at the University of California at Berkeley at the World Financial Information Conference, Jim Whitehurst, President & CEO at RedHat at All About the Cloud, and Chris C. Kemp, CTO for IT at NASA, at Cloud/Gov.

10. Excellence recognized – SIIA recognized achievements in the software and digital content industries through a series of awards programs in 2011. Some highlights:

  • The 26th annual CODiE Awards presented 66 awards in digital content, education technology and business software.
  • The Content Division recognized RapidBuyr as the SIIA Previews Program’s “Most Likely to Succeed” at the 2011 Information Industry Summit.
  • The Education Division’s Innovation Incubator Award winners for 2011 were Fluidity Software, Footsteps2Brilliance, GiftedSpeech, and Capstone Digital.
  • On a personal level, FISD presented the Market Data Lifetime Achievement Award to Dr. Joseph Kasputys, founder and former chairman, president and CEO of global information company IHS Global Insight.
  • The Education Division honored Kathy Hurley, senior vice president of strategic partnerships for Pearson and the Pearson Foundation, with its prestigious Ed Tech Impact Award.



Laura Greenback is Communications Director at SIIA.

All About Mobile Goes Hybrid

All About Mobile Goes Hybrid – Check out this video promotion featuring Rhianna Collier, Vice President of the Software Division at SIIA as she discusses the two ways to hear from our amazing line up of speakers. Taking place in San Francisco, CA November 15, 2011 click here to learn more about the conference and learn how we are accommodating the mobile workforce.

The enterprise goes mobile: An interview with SIIA

Rhianna Collier, VP of the Software Division at SIIA, is featured in this blog post about how mobile applications are reshaping the way companies do business. Many of these topics and more will be featured and discussed at the upcoming All About Mobile conference taking place in San Francisco, CA November 15, 2011.

SIIA Members in Full Force at Dreamforce

This week kicks off Salesforce.com’s 9th annual Dreamforce event at the Moscone Center in San Francisco and the SIIA community will be there in full force. With over 30 SIIA member company sponsors (including Salesforce.com themselves) and thousands of SIIA member representatives attending, we will be there to support our community. Here are a few tips to get the most out of your Dreamforce experience:

1. Use the attendee portal to select the session you would like to attend. With close to 500 educational sessions you will want to map out your 4 days in order to be sure and see the sessions that most affect your business.

2. Meet as many people as you can. Dreamforce brings together a community like no other. I encourage you spend every moment networking because you never know who will be your next customer or business partner.

3. Pace yourself! Dreamforce is a jam packed 4 days of content and networking activities. It can be exhausting. Sometimes the best day to schedule or track down the person or people you are targeting is Friday, yes Friday. The first few days can be hectic so consider trying to schedule some business on Friday before you head home.

4. Finally……visit the SIIA community, including host, Salesforce.com! Here are a few highlights to look forward to from our members:

  • Salesforce.com – Enough said!
  • Eloqua – Fill out the webform in advance then stop by their booth #717 to receive the new book Revenue Engine
  • Marketo – Bling your Dreamforce! Yes, I said bling! Stop by their booth #817 as 3 winners will receive 1 pass to the Global Gala, 1 pass to Marketo’s VIP party and a $200 VISA gift Card
  • Dell Boomi – Hourly presentations will be given in their booth #921, check out the details
  • FinancialForce.com – Will be releasing the results of their benchmarking survey showing the strengths and weaknesses of how Professional Service Organizations are using Salesforce CRM and Professional Services Automation (PSA) solutions today. Check out the details at booth #421
  • GoodData – Video-a-Rama right in their booth #1015
  • IBM Cast Iron Integration – Booth #1101 will be featuring IBM’s SuperComputer and Jeopardy Champion Watson. Opportunity to sign up for a free trial
  • InsideView – Learn how they expand social selling with new functionality for CRM, social intelligence, and actionability at booth #600
  • Zuora – Will be holding their first “Customer Day” today at the St. Regis. In fact, a live Q&A was held submitting questions via twitter.
  • Clarizen – Raffling off an iPad 2 on Tuesday. Stop by booth #404 for further details.
  • M5 Networks – Will be at the Bluewolf booth #701 to outline a partnership that brings text-based communications to the enterprise
  • Don’t miss the other SIIA member booths who also have a number of exciting announcements and giveaways: Accenture, Deloitte, CloudTrigger, FPX, Informatica, PWC, Xactly, Pervasive, Ping Identity, Symantec, McAfee, Scribe Software, SpringCM, ZoomInfo, and Adaptive Planning.

SIIA Issue Brief: Native App or Web Site?

Native App or Web Site?
Deciding Your Next Step in Mobile

Authored by:
Paul Moceri, Deloitte
David Smud, Deloitte
Daniel Vitulich, Deloitte
Nolan Wright, Appcelerator

The next installment in SIIA’s Issue Brief series discusses the wide variety of options to publish a free mobile app. The following quick reference chart covers a number of factors you should consider when choosing your route.

Download the complete paper for an in-depth review of these factors, along with use cases and more!

 

FCC releases “Information Needs of Communities” report

Last week saw the release of the FCC’s report “Information Needs of Communities.” The report analyzes the current state of the media and concludes that “with the media landscape shifiting as fast as it has been, some current regulations are out of sync with the information needs of communities and the fluid nature of modern local medda markets.” Additionally, the report makes several specific policy recommendations aimed at helping to reduce the cost of reporting, enabling consumers, improving the media markets, removing obstacles to innovation, and ensuring taxpayer resources are well used.

The six broad recommendations from the report are:

1.) Information required by FCC policy to be disclosed to the public should, over time, be available online.

2.) Greater government transparency will enable both citizens and reporters to more effectively monitor powerful institutions and benefit from public services.

3.) Existing government advertising spending should be targeted more toward local media.

4.) Nonprofit media needs to develop more sustainable business models, especially through private donations.

5.) Universal broadband and an open Internet are essential prerequisites for ensuring that the new media landscape serves communities well.

6.) Policymakers should take historically underserved communitites into account when crafting strategies and rules.

While the report highlights gaps in local, community reported news, it also acknowledges the vast number of outlets and their continued exploration of business models. The report’s conclusion:

“the gaps are quite important, but they are fixable. In other words, we find ourselves in an unusual moment when ignoring the ailments of local media will mean that serious harm may be done to our communities – but paying attention to them will enable Americans to develop, literally, the best media system the nation has ever had.”

It remains to be seen what will become of the report, or the recommendations. But there’s no question that the media landscape is shifting rapidly and will continue to do so for the foreseeable future. On behalf of our members and then industry, SIIA will continue to monitor the policy proposals and developments throughout this proces.

Intuit Network | Fueling Innovation and Growth in the Cloud

How does a company transition from strictly desktop software to one that today generates about 60 percent of its revenue in connected services?

Delivering a keynote at All About the Cloud, Intuit CIO Ginny Lee talked about Intuit’s journey from desktop to anytime, anywhere access on any device and how the company is fueling innovation and growth in the cloud.

Whether you’re running a cloud business or transitioning to one, Lee stressed the importance of:

Mindset – IT plays a critical role in enabling growth and a great customer experience. Therefore, put customers at the heart of everything you do. Think business first, tech second. Be explicit about roles and hold everyone accountable.

Innovation – Break down the barriers to innovation by creating tools that foster rapid prototyping and innovation both inside and outside of your company. Tap into the vast ecosystem of external developers at the ready to help create great offerings.

Data - The nature of data is maturing and how you use it can be a competitive advantage. Intuit embraces data driven innovation and looks beyond basic reporting to data driven actions and insights.

To see the slides and watch the video replay, visit The Inuit Network.