Hundreds of specialist publishers gathered in Washington DC in June to swap practical ideas on making more money in niche markets at the 37th annual SIPA conference. If you missed, it, here are my top 20 tips from the event.
Getting attention in an on demand world: tips for editors and publishers from SIPA
June 17, 2013 By
How can you engage an audience that is overwhelmed with noise and suffering from attention deficit disorder? What are the tactics that editors and publishers must employ to cut through? And is there any proof of measurable business benefit from doing this? Val Voci of CQ RollCall, Luis Hernandez of Thompson (TIS) and Charity Sack of American Academy of Actuaries provided some guidance at the SIPA conference in Washington DC….
Breaking through the noise
How to reinvent a media business: learning from the Christian Science Monitor at SIPA in DC
June 16, 2013 By
Closing a print daily and switching to weekly print plus daily digital is a big step for any publisher, let alone one with a 100 year history and a church as its owner. The story of the digital transformation of the US-based Christian Science Monitor(CSM), now reaching the biggest audience in its history, provides some useful lessons for publishers in the US and UK. Publisher, Jonathan Wells, and Editor, John Yemma, jointly presented a keynote at SIPA in Washington DC. Here’s what we learnt from the session…
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