What makes an impact on us today? Over the weekend, the email of an arts administrator I know went nuts bombarding me with the same email. That caught my attention. As of today, the head of a large former member company is now following us on Twitter (@sipaonline). That caught my attention. And a Reflections of a Newsosaur article on Friday slammed home the urgency of mobile—Alan Mutter writes that even if you aren’t fully aboard yet, you get a “rare do-over.” Just don’t miss it again.
“Because the mobile universe is largely a work in progress,” he writes, “there is time for legacy media companies to create transformational products to delight consumers and attract a host of advertising, subscription and transactional revenues.” That is also attention-catching.
A high-quality email provider. Social connections. And your mobile platform. Those are three areas that impact your audience each day. Here are the action items:
1. Integrate at least one form of social into everything you do. How am I best going to reach that CEO of a former member? By tweeting out these articles and other valuable information. But it can no longer be an if-I-have-time thing. It has to become part of the process. What is the social media that your audience is on the most? Starting this week, be there. [Read more...]