During last week’s All About the Cloud conference, discussion focused, of course, on the evolution of the cloud as a core business strategy. But there was one particular conversation that went in another direction.

A group of industry executives sat down to have a conversation about the challenges of evolving into the mobile applications and services market. Why? SIIA has been exploring how to reach out to companies that focus exclusively in mobile applications or that are evolving into it. In fact, the Software Division of SIIA is actually generating new projects as we speak in order to address growing needs.

While no answers came out of the discussion, there was clearly a need for continuing the discussion. View the Mobile Town Hall flip chart notes below.

Mobile Town Hall Meeting

1. ISVs Navigate Mobility
-What to think about when developing
-Infrastructure Support
-Go to market

2. Device Issues

3. Points of Sale

4. Desktop-to-mobile transition

5. In-house or Outside Expertise — or both?

6. Abandonment of laptop?

7. Security Issues

8. Authentication

9. Data transit across non-traditional channels

10. Device-driven authentication

11. DRM

12. Infrastructure Issues
-Pulling right data
-Pushing right data
-Speed

13. Is the mobile browser going to define mobile access?
-Compete for it or become less relevant

14. Issues in the backoffice

15. UI or not UI?

16. Usability

17. Functionality

18. Form-factor

19. Composite app use?

20. Origins of mobile as voice comms and how that might limit or change how mobile evolves

21. Who needs to know in your Co.s?