From the Judges Interview Tips for Previews Applicants

 

Larry Schwartz, President, Newstex
Larry Schwartz, President, Newstex

With the Previews application deadline coming up November 21, I sat down with Previews Chair/Judge Larry Schwartz, to get some tips on what makes for a successful previews presentation, both to the judges and at IIS 2013 in January.

JH: What sparked the Previews concept?

LS: Wow that tests my memory. It started organically with me and Ed Keating. I was frustrated that small companies were not getting enough exposure at SIIA, and SIIA was not enough to bring small companies/startups into the SIIA community. Ed and I had several lobster roll sessions and came up with the idea, originally as a stand alone conference the day before IIS.

JH: What is your most memorable Previews moment?

LS: Two come to mind, first when Fred Wilson spoke at I believe the first Previews event. It was a great speech about information wants to be free. Watch it here.

My second moment was the Alumni lunch we had in 2008 and 2009 I believe. It was a great to see all of these content related companies networking under the SIIA previews banner.

JH: Rumor has it that you are the “Simon Cowell” of the Judges. If you’re Simon, then who is Paula?

LS: Ha! You mean who gives the love? Randy Marcinko :-)

JH: You have been judging previews since it launched in 2007. What is the best advice you could give potential applicants?

LS: When presenting your company in 5 minutes tell a story! The audience does not want facts and figures about your startup or hear your 10 page resume. They want you to tell a story about the problem your company is trying to solve. Some of the best Previews companies were the ones that described the problem and then showed how they were solving it. Boardroom Insider is a great example. They are helping to solve the problem of finding detailed information about senior executives by using public source data to build deep and insightful profiles of senior executives at major companies nationwide. Tell a great story that solves a problem.

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About Previews

Previews showcases innovative B2B content companies – publishers, media, content aggregators, and technology plays – who have at least a Series A round of financing, generate less than $10 million in sales, and have actual customers. If that describes your company, apply now.

Selected companies will present at IIS 2013 to over 300 leaders from the information industry. Previews presenting companies present to secure funding, strategic partnerships, new customers or even an exit.

Apply Now

Questions? Contact Jennifer Hansen.

Apply to Present Your Company at the 2013 SIIA Previews

Do you want to present your company to over 300 information industry leaders and decision makers? Are you interested in finding investors, partners, or acquisition opportunities? If you answered “yes” to either of these questions, then you should apply to present your company at the 2013 SIIA Previews.

For the past six years, SIIA Previews have showcased innovative content companies, including publishers, media, aggregators, and technology plays, and the 2013 SIIA Previews will feature the 100th Preview Company!

You can view updates on all of the SIIA Previews alumni and apply to present at the 2013 SIIA Previews on the SIIA website. Browse through the alumni list and you’ll see companies that have achieved great success. Examples of companies that have been acquired since they presented at an SIIA Previews event include:

  • Pubget: Acquired by Copyright Clearance Center
  • Associated Content: Acquired by Yahoo! for $100 million
  • FeeDisclosure.com: Acquired by Bankrate
  • Keibi Technologies: Acquired by Lithium Technologies
  • TutorVista: Acquired by Pearson
  • Generate, Inc.: Acquired by Dow Jones

SIIA Previews Qualifications and Application Instructions

Does your company qualify?
To apply to present your company at the 2013 SIIA Previews, yours must be a B2B content company that provides content or content technology products or services (e.g., publisher, content aggregator, technology play) with under $10M in revenue and actual customers. Furthermore, your company must not have received more than a Series A round of financing and must not generate more than $10 million in sales.

How do you apply?
You can apply online. Nominations open on October 9, 2012 and close on November 21, 2012.

How are presenting companies selected?
Nominated companies will present a 5-minute pitch to the Previews Selection Committe via webinar during the first two weeks of December. The committee will identify the top companies to present at the January 30th SIIA Previews event during the SIIA’s IIS 2013: Breakthrough conference, which will be held from January 30-31, 2013 at Pier Sixty in New York City. The final five SIIA Previews presenting companies will be announced the week of December 20, 2012. Selected SIIA Previews presenters will have an opportunity to be coached by the Selection Committee, which will be scheduled during the first two weeks of January 2013.

What should presenters know about the event and their participation in the event?
Presenting companies will get five minutes plus a question and answer session in front of leaders of the information industry. The audience will vote on the “Most Likely to Succeed.” Presenting companies also have an opportunity to exhibit and showcase their product throughout the two-day IIS 2013 conference, and they can attend the IIS Reception where they can network with other IIS attendees.

When the winning company be announced?
The SIIA CODIE Awards event wraps up the IIS 2013: Breakthrough conference on January 31, 2013. The presenting company that received the most “Most Likely to Succeed” votes during the SIIA Previews event will be announced during the ceremony.

Newstex President Larry Schwartz will be a member of the SIIA Previews Selection Committee again this year. Even if your company isn’t a match to apply to present at the SIIA Previews, we hope to see you at IIS 2013: Breakthrough.

You can get all of the details and apply on the SIIA website. Good luck to all of the 2013 SIIA Previews applicants!

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This post was written and originally posted by SIIA Member Newstex.

Measured Progress

 We are excited about our partnership with the InfoCommerce Group to produce DataContent 2012, coming up October 9-11 in Philadephia. Below is a blog post by Russ Perkins the founder of InfoCommerce Group. As we lead up to the conference, we will be highlighting posts from his blog which focus on the issues and topics we will be discussing at DataContent 2012. Enjoy!

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Monitoring what’s going on with online start-ups is not only a great way for me to identify interesting new data-driven products and new market opportunities, it’s also a touchstone for assessing how the publishing industry is doing relative to the best and brightest online innovators. Here are just three recent examples, each interesting to me in a different way. Read more