Digital Discourse / Archives for subscriptions

10 digital media trends you cannot ignore

September 13, 2013 By

Digital Content & Media Summit

As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing. Publishers need to look outside their own experience and industry and learn new skills from technology and entertainment businesses.

In the last two weeks, I have spoken to twenty media and technology innovators, who are all speaking at the forthcoming  SIIA Digital Content & Media Summit, taking place 23-25 Sept in London.

These are ten digital media trends that they are already exploiting and that publishers cannot ignore.
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Interview: Natasha Christie-Miller, CEO EMAP, on their digital strategy

August 22, 2013 By

Natasha Christie Miller, CEO Emap

Natasha Christie-Miller, CEO EMAP, explains how they are applying quality B2B content and the latest approach to digital subscriptions to deliver an impressive rate of growth in a turbulent market…

EMAP’s B2B portfolio is made up of some truly venerable print brands, from Nursing Times and Architects’ Journal to Drapers, Health Service Journal and Local Government Chronicle.  But they are making the digital transition rather successfully, according to CEO Natasha Christie-Miller, who is delivering a keynote at the SIIA Digital Content & Media Summit on 25 September. [Read more...]

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Digital Survival skills for publishers: preview of SIIA Digital Content & Media Summit

July 26, 2013 By

SIIA Digital Content & Media Summit

Publishing has changed forever, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch.

What are these skills, and which media businesses are already putting them into practice? And what can publishers learn from organisations outside the media industry?

Showcasing excellence in these new digital skills from within and outside media and providing publishers with practical advice on how to apply them to their business is the focus of a new SIIA event  - the Digital Content & Media Summit, taking place 23-25 September at One Wimpole Street, London.

Carolyn Morgan previews the six key digital survival skills and some of the stories that will be told at the Summit…

If you haven’t time to read this article, listen to the recording using this link:

Digital Survival skills for publishers

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20 great tips for publishers from SIPA Conference 2013 Washington DC

June 30, 2013 By

Hundreds of specialist publishers gathered in Washington DC in June to swap practical ideas on making more money in niche markets at the 37th annual SIPA conference. If you missed, it, here are my top 20 tips from the event.

SIPA Conference 2013

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Filed Under: SIIA UK, SIPA, SIPA Con Tagged With: , , , , , ,

Making mobile publishing work: five perspectives on content, platforms and revenue streams: Wed 3 July, London

June 19, 2013 By

Publishing for tablet and smartphone is rapidly moving away from simple replicas of printed publications towards more sophisticated packaging of web feeds, articles, galleries and video. And mobile is a simple way to reach an international audience even for niche titles. But the challenge remains, how best to generate new revenues from mobile publishing: ads & sponsorship, subscriptions or one-off sales?

Join us on Wed 3 July in London for an intense interactive session featuring five different approaches to mobile publishing….get a sneak preview here:

British Journal of Photography

British Journal of Photography

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Real world tips on subscription marketing: SIIA UK Issue Brief with Carola York & Robin Crumby

June 13, 2013 By

Subscriptions are core to most publishers, both consumer and b2b. Yet marketers must work harder these days to acquire new subscribers and test out new marketing channels. Publishers and marketers at the first SIIA UK Issue Brief on Tuesday 11 June got an insider view on the latest subscription marketing techniques from Carola York of Jellyfish Publishing and Robin Crumby of Melcrum. Here’s the main insights from the session:

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10 tips for selling more subscriptions from an expert panel

May 30, 2013 By

Subscription revenue is the safe haven for many publishers, and with the growth of online and mobile subscriptions it has grown in complexity. At the Specialist Media Conference in April, expert subs marketers Sarah Aldridge from Dennis, Louise White of Briefing Media and Minal Bopaiah of US based Subscription Site Insider shared their advice on making subscriptions more profitable. Here’s their top 10 tips.

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Filed Under: SIIA UK, Uncategorized Tagged With: , , , , ,
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