Digital Discourse / Archives for survey

SIIA’s Third Annual Marketing Survey is Open

October 1, 2013 By

SIIA opened its third annual marketing survey to gain insight on marketers’ goals and objectives for 2013.

Asking valuable questions that look into social media use, top marketing focuses, mobile marketing, and marketing communications, marketers will learn the metrics their peers and competitors are watching to determine the ROI of marketing activities and the areas where marketers continue to face challenges.

The previous reports show that technology is playing a significant – and in many cases, growing – role in corporate marketing. While nearly all companies have embraced social media marketing, other platforms, especially mobile, have only limited appeal for digital marketers. Last year, executives had yet to invest significant resources in their digital marketing efforts – though many appear ready to increase their commitment of both time and money. Will this be the year the results shift?

I encourage you to take the survey today and be a part of the ever changing industry. All survey respondents will receive the full comprehensive results and will automatically be entered into a drawing for an Amazon gift card.

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Filed Under: Software Tagged With: , ,

Thanks for Making the Vision K-20 Survey a Success!

April 3, 2013 By

The Vision K-20 Survey comes to a close today and SIIA could not have had another successful survey launch without the help of our partners. We are on track to match or exceed last year’s all time high of 1600 respondents. This year we have also opened up the survey to international educators to see how educators around the world rate themselves on the Vision K-20 technology goals.

Our major partner in the Vision K-20 Survey project this year has been MMS Education. They have helped us host, analyze, and present the results of the survey. The team at MMS has been a great benefit to this project.

Key development partner Sue Collins of CollinsConsults has provided guidance and industry expertise to the development of the survey. She has also played a big role in report writing and presentations at various industry events.

Stay tuned for a NEW version of the Vision K-20 Survey later this month! We are launching a BETA version that improves upon the current survey and will allow for more detailed and accurate results. With all of the new developments SIIA and our partners hope to provide more information in more meaningful ways to our members and the ed tech industry on the whole.

A big thanks to our promotional partners who have helped us spread the word about this important survey: Campus Technology, CoSN, Curriki, Digital Learning Day, District Administration, eCampusNews, edWeb, eSchoolNews, Global SchoolNet, ISTE, iPoPP, NISOD, SmartBrief, SXSWedu, TechLearning.com, The Big Deal Book, THE Journal, Today’s Catholic Teacher, University Business, and We The Teachers.

 

Lindsay HarmanLindsay Harman is Market and Policy Analyst for the SIIA Education Division.

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Filed Under: Analytics and Metrics, Ed Tech Government Forum, Ed Tech Industry Summit, Education Tagged With: , , ,

SIPAlert Daily: Visualization on the Horizon for Many Companies

March 25, 2013 By

Post by: Ronn Levine

While only 17% of companies are now using some form of visualization -Spotfire, MicroStrategy, Insight, for example- almost half of the respondents to a just-released SIIA Content Division survey said that they plan to implement visualization within the next 18 months. That ranks as the number one technology that companies are planning to implement. Next came Semantics at 31% and mobile publishing at 24%.

Interestingly, there are two technologies that are getting very little use now but are being almost unanimously researched. While just 8% of respondents use a mobile content manager program such as Atavist or Appcelerator, 92% are researching it. And the same goes for Crowdsourcing. Just 7% use it but 87% are researching it.

While 50% of the respondents are using data management technologies, only another 12% have it in the planning over the next 18 months. Social media remains an area where companies are just not sure how much time or resources to spend. Only 24% of the respondents are using a social media management platform such as Lithium or Radian 6 while just another 17% are planning to implement that in the next 18 months.

At DataContent 2012, Russell Perkins called Big Data a “capability, a means to an end…Big Data can make our offerings deeper and richer.” Thus it makes sense that 67% of the respondents would like to hear use cases about Big Data. That was the highest figure for that question. Next came Semantics at 62.5% and Visualization at 50%. No other topic drew over 33%.

In other questions, 66% of the respondents feel “somewhat confident” that they have the relevant information needed to make the right decision on whether to implement new technologies. Almost 14% are not confident, and no one is very confident. Only 41% of the respondents said they would be interested in attending a vendor showcase of short technology overviews; 24% said no and 34% said maybe, need more information. Almost 60% classified themselves as mainstream adopters when it comes to embracing new technology; 30% said they are late to the party and just 11% said they are early adopters. The respondents said that only 3% of their customers are early adopters.

The company sizes of the respondents varied from $250 million and over (22%) to under $10 million (33%). A majority of the respondents are at the CEO or division head level, and almost 50% represent B2B companies.

 

  Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 as managing editor. Follow Ronn on Twitter at @SIPAOnline

 

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Filed Under: Content, Data Content, DataContent, SIPA, SIPAlert Daily Tagged With: , , , ,

SIPAlert Daily: March Hotline offers new product guide, survey results

March 7, 2013 By

“Different types of information lend themselves to different devices, presentations, etc. For example, smart phone users tend to have them at all times, but you don’t carry your PC around. Some devices are good at search and others are not.”

So begins a story by Kiplinger’s Greg Krehbiel in the just-posted March Hotline on what factors to think through when considering a new digital publication. Greg got added input from SIPA members to come up with a “document” that may become standard for many of us in the future. Questions like “Does distribution need to be controlled? If so, how?’ and “Will the user be incorporating the material into some other work or process?” can help determine early on what—and who—needs to be involved.

The lead article in this Hotline reports on the recently conducted, SIPA-member survey on current business conditions. Something we suspected was confirmed: that SIPA member companies are relying more and more on webinars. Almost 60% said that webinars are either significant or crucial to their business, though one member does express concern about a drop-off and is looking at alternatives.

One interesting note is the continued popularity of telesales, which ranks second when it comes to the word “crucial” for your business. One result of the survey tells that companies are not over the hump quite yet. When you ask Survey Monkey to identify the two most important words/phrases that respondents used, it reported, “Difficult Marketing” and “Economy Recovering Slowly.”

The five tracks for June’s SIPA 2013 Annual Conference are now set, and Hotline gives you an early glimpse of their descriptions. The five are (with the chairs in parentheses):
1. Sales & Marketing (Carol Brault, Access Intelligence)
2. Monetizing Your Content: Creative Ways to Drive Top Line Growth (Kathy Greenler Sexton, SIIA)
3. Content Delivery in a Digitally Fragmented World (Greg Krehbiel, Kiplinger)
4. Managing Your Business: Strategy & Finance for Publishers (Stephanie Eidelman, insideARM.com & insidePatientFinance.com)
5. Audience Engagement (Valerie Voci, CQ Roll Call)

Hotline’s Last Words column always features a member or industry expert (or both!) writing about a specific issue in a more personal way. We have turned again to forward-thinking Astek, specifically Johnny Moran, their digital media planner. He was looking at some newer websites—Delicious, Evernote and Instapaper—to see if advertising were available. It wasn’t but he “did discover how each site had its own unique qualities that could be leveraged as a marketing tool.”

Moran presents actionable tips on usage for each site. “If your goal is to increase your advertising, Delicious can help you get there,” he writes. “By connecting with a particular audience, you can share content for your blog or even special offers for a niche audience. For example, a user may enter a term like ‘digital marketing’ into the search bar. A series of links will appear.”

Two acquisitions may have slipped your attention. The first is that SIIA has bought the Specialist Media Show—a UK-based organizer of live and online events and resources for consumer and B2B publishers—and a fall 2013 London summit for SIPA members and others is now in the works. The second item is that Business Valuation Resources, LLC (BVR) has acquired the assets of EPM Communications, Inc., publisher of The Licensing Letter and other newsletters, reports and studies. EPM co-founder Ira Mayer will continue to serve as president/publisher of EPM, a division of BVR.

Hotline remains a SIPA member benefit. If you don’t know your log-in for access to it, then please let me or Janine Hergesell know. If you are not a member, Hotline serves as one more strong reason to become one.

Subscribe to the SIPAlert Daily for more specialized publishers industry news.

Ronn LevineRonn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 as managing editor. Follow Ronn on Twitter at @RonnatSIPA

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Filed Under: Content, SIPA, SIPAlert Daily Tagged With: , ,

SIIA Education Division Calls for Participants in 2012 Vision K-20 Survey

February 9, 2012 By

The fifth annual Vision K-20 Survey is open today! The survey, sponsored by the SIIA Education Division, gives educators, administrators, and faculty members from K-12 and postsecondary educational institutions the opportunity to evaluate their current technology use. This year, a new addition to the survey asks respondents to identify what they judge to be the “ideal” scenario for technology use.

Focusing on goals outlined in our K-20 Vision roadmap—21st Century tools, accessibility, differentiated learning, assessment tools, and enterprise support—schools, districts, two-year colleges, four-year colleges, and universities will be able to use the Vision’s benchmarks to document their progress. Survey takers can return to the survey periodically to evaluate their progress toward the Vision for K-20 education.

Our member organizations worked together to develop the Vision K-20 initiative as a guide for educational institutions to implement technology district-wide and campus-wide. This survey aims to collect additional data that will broadly assist educators in taking this important project to the next level of knowledge and success.

We’ve developed a vision for K-20 education to ensure all students have access to a learning environment that prepares them to compete globally and lead the world in innovation. This year, in addition to reporting progress over the last 5 years, for the first time we will add the dimension of what educators across the country think of as the ‘ideal’ scenario.

The survey closes May 24, 2012. Initial aggregated results will be released at ISTE 2012 in San Diego, with a final report available late summer 2012.

We value the support of our partners and their commitment to improving students’ preparedness for an innovative and global economy. Partners committed to supporting the Vision K-20 initiative and survey include: 1105 Media, the Consortium for School Networking (CoSN), edWeb.net, and eSchool Media. The project’s lead partner was MMS Education. MMS Education provides market research, marketing, sales, and technology solutions for a wide range of education technology companies.

Karen BillingsKaren Billings is Vice President for the Education Division at SIIA.

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Filed Under: Ed Tech Business Forum, Ed Tech Government Forum, Ed Tech Industry Summit, Education Tagged With: , ,