Posts Under: B2B media

Connectiv Ad Campaign: The Power of B2B Information

Connectiv is pleased to announce that we have created a suite of promotional materials for your use announcing how Connectiv members accelerate innovation and help fuel global commerce through the expertise they offer. We have two display ads and a series of banners that link back to Connectiv, all available for you to use in your digital and print products. The fundamental marketing message, Business Runs On Us, communicates how your brands are strengthened by the collective power of Connectiv’s membership of influential world-class business information companies. Connectiv members are the leading content, data and technology companies in major markets. These markets advance with the data, technology and insights our members provide.

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Member Profile: Winsight Debuts New Name, Plan to Reach $100 Million in Revenue

It’s been a big week for the Chicago area b2b media information company formerly known as CSP Business Media. First, the announcement of a new corporate name (Winsight) and the goal of tripling the company’s revenue over the next five years; the hiring of four new executives (a chief brand officer; a senior vice president of a new division called Winsight Information Services, which focuses on research; a chief content officer and a senior vice president of media products and audience development) who will be instrumental in reaching that goal; and Winsight’s 114-year-old Restaurant Business being named Magazine of the Year by the American Society of Business Press Editors.

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With Digital Powerhouses Calling for End of Flash, Time for Publishers to Double-down on HTML5?

For publishers, the immediate impact should be small—double-checking their own sites and advertising inventory and substituting new non-Flash creative where appropriate (“Mozilla is less than 10% of our traffic and other browsers still display Flash, so any existing creatives will probably run their course of remaining impressions and then we won’t serve them anymore,” one digital media exec told us).

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