At the end of last week, the subject of emails and how often they should be sent to your audience moved to front and center on the SIPA Forum. The prevailing wisdom is that it's the content that matters most.
Dan Fink is the managing director of Money-Media, which is owned by Financial Times. He recently attended and spoke at his first SIPA Annual Conference and will be presenting at our Business Information & Media Summit (BIMS) Nov. 13-15 on How to Optimize Your CRM to Drive Customized Campaigns that Excel. We spoke by phone for this profile.