Posts Under: SIIA

Redefining Research

The marketing research industry is in flux. At some $40 billion globally, it’s a sizable market that enjoys broad adoption by marketers across all product categories. It relies upon established methodologies and currencies that often embed in a client’s marketing function. As a result, research almost always has a seat at the marketing table, and often sits with the CMO. It is also an industry that is wildly fragmented and peopled by creative and technical pros, making it ripe for innovation. Indeed, the industry captures its fair share of venture capital and private equity investments. However, despite its solid base and potential for innovation, industry growth has stalled…at a time when other marketing categories are enjoying explosive growth.

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Five of the Nation’s Most Innovative Data Products Earn “Models of Excellence” by SIIA and InfoCommerce Group

SIIA and InfoCommerce Group today announced the five data products named as the 2016 national Models of Excellence (MOE). Executives from the companies that produced them will present a compelling picture of how data and analytics are revolutionizing information, business and society at SIIA’s Business Information & Media Summit (BIMS), November 14-16 in Fort Lauderdale, Florida.

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Technology Council of Southern California Re-Launches as a New Regional Chapter of SIIA Software & Services Division

WASHINGTON (September 21, 2016) – The Software & Services Division of SIIA (SSD), the leading association representing the software and digital content industries, today announced its acquisition of the Technology Council of Southern California (TCOSC). For 25 years, TCOSC has supported the business and networking needs of technology companies throughout the region, a role that will be continued and expanded as a regional chapter of SSD.

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How the CODiE Awards Changed uCertify

Not too long ago, I was having dinner with a good friend of mine who is an SIIA member and our discussion turned to the SIIA CODiE awards. I told her that I was grateful to SIIA members and how important of a role the CODiE Awards have played in uCertify’s success. She asked me to let the SIIA members know how I felt….so here it is:  


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Business Information & Media Summit to Focus on Strategies for Staying Competitive and Relevant

Through interactive sessions over three days, BIMS is the premier event where industry leaders will discuss their new ideas and marketing strategies, share best practices on digital advertising, address the vital and complex role of data, provide insight on the effective use of events, and more. Nearly 70 influential leaders will share their expertise and perspectives on the future of business information and publishing, including Rajeev Kapur, CEO of 1105 Media, Bill Carter, CEO of ALM, William Friend, CEO of Bisnow, Eric Hellweg, Managing Director, Product Management and Digital Strategy, Harvard Business Review, Jessica Ireland, Sales Executive at Cvent, Donna Jefferson, CEO, Jefferson Communications, Leslie Laredo, President of The Academy of Digital Media, Constance Sayers, President of Government Executive Media Group, and many others.

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