Connectiv, the Business Information Association, has announced finalists for the 63rd Jesse H. Neal Awards – the premier awards program honoring B2B journalism. Winners will be announced during a special awards ceremony held March 31 at Pier Sixty in New York City.
Marketing services. Content marketing. Native advertising. Now account-based marketing is the latest digital advertising buzzword. If B2B media is about connecting buyers and sellers, account-based marketing enables publishers to breathe new life and value into lead generation by identifying and targeting highly qualified leads and charging a premium for it—provided they invest in the technology and personnel to support it.
Connectiv, the association for business information and media companies, added six new members in the first half of 2016 including: