Integration, Data Analysts and Willy Wonka Lead Us Sweetly Into 2017

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What would the new year be without our annual What's IN and What's OUT List? As always, we'll leave (most of) the politics, celebrities and sports stuff to others and stick to our own topics for B2B publishing.

 

OUT

IN

$399

$597

Resolutions

Questolutions

Red

Orange

Silos

Inter-departmental kumbayas

One-off ads

Integrated packages

Spaces in two-word company names

No spaces but capitalize first letter of second word

Direct selling

Header bidding

Airbnb for meetings

Spacebase

Connectiv Executive Summit 2016
(Austin)

Connectiv Executive Summit 2017
(Chicago - May 3-4)

Print is dead

Trackable print ads

Batch and blast

Account based marketing

Managing editors

Data analysts

Big time chunks

Templosions

Browsing

Immersive content

PayPal

Blockchain

Tweets

Messaging apps

Spontaneity

Webinar run-throughs

Pain points

Get over it

BIMS 2016

BIMS 2017 (Nov. 13-15)

Passivity

Emotion

Social media diversity

Pick one that works

Survival

Growth

One-for-all messaging

Catered content

Customer surveys

Audience data mining

Webcasting

Facebook Live

"Time is money."

"We have so much time and so little to do. No! Wait! ...Reverse it! Thank you! Now back to the factory!" (Willy Wonka)

  

Happy 2017!



Ronn Are you subscribed to the SIPAlert Daily?
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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…