SSD Webinar | Increasing Customer Lifetime Value for Software and SaaS subscriptions

Share |

Earlier today the SSD community gathered to discuss Increasing Customer Lifetime Value for Software and SaaS subscriptions as Avangate shared new strategies for retaining business and increasing profits.

During the hour, Shannon MacLeod, Conversion Optimization Strategist of Avangate shared best practices for retaining your customer base in an ever-changing consumer deal driven world. Shannon also provided us with relevant, actionable and valuable information to increase CLV.

Increasing CLV is a key goal for companies selling software subscriptions or SaaS. There are many strategies and tactics to create recurring revenues and increase customer retention. But how can your commerce platform help? This webinar explored how you could increase CLV by employing best practices in eCommerce and online payments.

Shannon examined every stage of the customer life cycle, from acquisition to activation, upgrades to renewals and showed real examples of how software companies are maximizing their customer lifetime value. This webinar was packed with case studies to give you hands-on knowledge and actionable insights that you could implement today in your business.

View the entire webinar below.

Rhianna Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.