What's IN and What's OUT for Publishing in 2018

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What would be late December without our annual What's IN and What's OUT List? As always, we'll leave (most of) the politics, celebrities and sports stuff to others and stick to our own topics.

 

OUT

IN

Audience-centric

Customer success team

Meetup

WeWork

If you build it, they will come

(Field of Dreams)

To improve is to change; to be perfect is to change often (Churchill)

Silos

Bridge roles

Push alerts

Personalization

Content creators

Product developers

Ad blocking

Google purge

Standing desks

Treadmill desks

Not meeting with your peers to discuss what's working and what's not 

Connectiv CEO Summit, May 9-11, 2018, NOPSI Hotel, New Orleans

Artificial intelligence

Augmented intelligence

Millennials

Everyone

Time Inc.

Meredith

Next-day coverage

Reporting in real time

Trying to do everything

Prioritizing and saying "no"

Talking about podcasts

Doing podcasts

Digital platforms

Digital hangouts

Selling that doesn't work

Selling t-shirts (Read this by Jamie Mottram, former director of social content for Gannett, now president of BreakingT.) 

How we do our job

Why we do our job

BIMS 2017

BIMS 2018 (Nov. 12-14)

Interactive stories

Interactive games

One-night stands
(certain website visitors)

Meaningful relationships

 

Ronn Are you subscribed to the SIPAlert Daily?
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Ronn Levine began his career as a reporter for The Washington Post and has won numerous writing and publications awards since. Most recently, he spent 12 years at the Newspaper Association of America covering a variety of topics before joining SIPA in 2009 and SIIA in 2013 as editorial director…