Posts Under: Victoria Mellor

Something as Simple as a Popular New Job Title Can Lead to New Revenue

"We launched an association that exceeded our expectations in a few months," said Elizabeth Petersen, project director, Simplify Compliance, referring to the National Association of Healthcare Revenue Integrity. "We were looking at registrations for events and one of my product people noticed, 'There's a new title popping up and we had never seen this title before'—it was revenue integrity specialist. We started picking up the phone and calling customers, [asking], 'What does that mean?'"


How Knowing Your Customer Boosted These Executives' Bottom Lines

"During my early years in the company, I was fairly analytical in how I approached most situations. And although that served a purpose, I later realized that you can be much more effective if you recognize the importance of people in business. The sooner you learn about reading people, listening to others and building relationships, the sooner you will be more effective."


Identify the Problem, Then Develop the Product, a Panel Agrees

Towards the end of a takeaway-stuffed session at our BIMS conference in November titled Bringing Customers Into Your Marketing, Fulfillment & Product Development, Jim Sinkinson of Fired Up! Marketing asked his fellow panelists this: "Do you ever get to the point of asking customers or prospects, 'Would you buy it [if we built it]'? How do you get as close as possible to the answer in your interactions with customers?"