Posts Under: social media

Not by Events Alone: How the New Questex is Tying Digital to Events and Seeing Double Digit Growth

For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.

more

Fine-Tuning Your Social Media Strategy

"The big mistake that some brands make when they think about social content is that they see it as an extension of their traditional advertising and communications plan, which is all about transmitting. Social media requires engagement; it is about understanding that, actually, sometimes it's valuable just to be part of the conversations. You can only do that if you've taken the time to build an authentic brand personality."

more

AI Spotlight: Artificial Intelligence Can Provide Help to Those Who Attempt Suicide

Suicide is ranked as the third leading cause of death among people ages 10 to 14 and second among people ages 15 to 24 according to the Center for Disease Control and Prevention.  Obviously, suicide and depression are a serious problem facing society. People who are contemplating suicide often feel helpless and reach out, but hearing and acting on cries for help doesn’t always happen in time. Tragically, many people who have struggled with depression and/or suicidal thoughts have used social media to post notes about their intentions to take their own lives or even live stream their suicides. In response, Facebook announced a few months ago that it would be taking more initiative in using its platform for social good.  One of Facebook’s tools to aide with suicide prevention is artificial intelligence. Facebook has developed algorithms that recognize patterns in user’s posts to flag them in case they are at risk of committing suicide.  Critics hav ...

more

Social, Video Drive Publishing Revenue as Popularity Soars

"The digital business that we run today requires that we have a direct relationship with our users," said Meredith Kopit Levien, chief revenue officer of The New York Times. While The Times' proprietary app lives on millions of mobile screens, she explains that social is invaluable for driving sales. "We are most focused on that: building subscriptions and also selling advertising."

more