Posts Under: social media

Fine-Tuning Your Social Media Strategy

"The big mistake that some brands make when they think about social content is that they see it as an extension of their traditional advertising and communications plan, which is all about transmitting. Social media requires engagement; it is about understanding that, actually, sometimes it's valuable just to be part of the conversations. You can only do that if you've taken the time to build an authentic brand personality."

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AI Spotlight: Artificial Intelligence Can Provide Help to Those Who Attempt Suicide

Suicide is ranked as the third leading cause of death among people ages 10 to 14 and second among people ages 15 to 24 according to the Center for Disease Control and Prevention.  Obviously, suicide and depression are a serious problem facing society. People who are contemplating suicide often feel helpless and reach out, but hearing and acting on cries for help doesn’t always happen in time. Tragically, many people who have struggled with depression and/or suicidal thoughts have used social media to post notes about their intentions to take their own lives or even live stream their suicides. In response, Facebook announced a few months ago that it would be taking more initiative in using its platform for social good.  One of Facebook’s tools to aide with suicide prevention is artificial intelligence. Facebook has developed algorithms that recognize patterns in user’s posts to flag them in case they are at risk of committing suicide.  Critics hav ...

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Social, Video Drive Publishing Revenue as Popularity Soars

"The digital business that we run today requires that we have a direct relationship with our users," said Meredith Kopit Levien, chief revenue officer of The New York Times. While The Times' proprietary app lives on millions of mobile screens, she explains that social is invaluable for driving sales. "We are most focused on that: building subscriptions and also selling advertising."

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What Internet Platforms are Doing About “Fake News” and Why it Matters

At last week’s RightsCon in Brussels, much of the talk was about “fake news” and what to do about it.  I was on one of several panels devoted to the topic and found the conversation enlightening.  Here’s what I said and some of my reactions from the panel. The panel’s title was “Resisting Content Regulation in the Post-Truth World: How to Fix Fake News and the Algorithmic Curation of Social Media.”  So, unsurprisingly, the panelists largely agreed that the government should stay out of the way. I met no resistance when I said that freedom of expression means that governments should not determine what is or and what is not fake news; that’s a path to censorship, and we don’t want to go there. I also got buy-in from my second big point, which was that Internet platforms are playing and ought to play a crucial role in controlling the spread of fake news. This role has two distinct components.  Platforms ha ...

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