Readers of this blog will know that the SIIA and Thomson Reuters-supported Atlantic Council study: Into the Clouds: European SMEs and the Digital Age” was released on October 10 at Aspen Berlin/Germany on October 10. We followed up in Brussels on October 12 with a lively DIGITALEUROPE workshop and a well-attended Transatlantic Policy Network dinner. In addition, I met with German and European Commission officials this week. A few takeaways from these events and meetings follow.
Cloud adoption rates are variable in Europe and surprisingly low in Germany. Low adoption in Germany derives in part from continuing surveillance concerns but is perhaps equally caused by a preference for in-house solutions, even by SMEs. Localization of data in-country remains a preference of many German companies and cloud providers increasingly provide that option to their customers who are evidently willing to pay a premium for that service.
The Commissi ...