Posts Under: Krystle Kopacz

Encourage Your Introverts and Survey Your Field, Speakers Urge

It has been close to a month, but ideas from the SIPA Annual 2017 Conference still ring in my mind (save the date for SIPA Annual 2018 - June 5-7 in Washington, DC). One concept that particularly resonated was when Brian Cuthbert, group vice president for Diversified Communications, said that he insists his editors speak at industry events.


Experts Offer Winning Strategies for Selling High-Priced Solutions

"We went to a client recently and found out their marketing budget was completely tapped," recalled Krystle Kopacz, CEO, Rev, on a SIPA webinar earlier this month titled Lead Generation Strategies for High-Priced Products and Services: A Holistic Approach. "It dissuaded us that we were late—we were pitching a solution for account based marketing, a new product we were offering.