Under: Krystle Kopacz
"We also had a big argument about the price point: Some people in the business thought it should be 50p to get a big sale," said Matt Kelly, editor of the print paper The New European, in an interview this week on the FIPP site.
It has been close to a month, but ideas from the SIPA Annual 2017 Conference still ring in my mind (save the date for SIPA Annual 2018 - June 5-7 in Washington, DC). One concept that particularly resonated was when Brian Cuthbert, group vice president for Diversified Communications, said that he insists his editors speak at industry events.
"[Publishers] know how to create a community and build loyalty," said Krystle Kopacz, CEO of Rev, during her stirring session, Moving from Publisher to Partner, yesterday at the SIPA Annual 2017 Conference in Washington, D.C.
"We went to a client recently and found out their marketing budget was completely tapped," recalled Krystle Kopacz, CEO, Rev, on a SIPA webinar earlier this month titled Lead Generation Strategies for High-Priced Products and Services: A Holistic Approach. "It dissuaded us that we were late—we were pitching a solution for account based marketing, a new product we were offering.