Robert Biolchini, the longtime CEO of PennWell, passed away this week. Biolchini retired as CEO of PennWell in 2015 to become Chairman of the Board, and also served on the board of directors for both American Business Media and Connectiv.
The proposed IAB standards are open for public comment until Nov. 28. In that spirit, we asked some digital media executives within the Connectiv community for their thoughts on the new proposals. The collective response seems to be that the new guidelines are welcome and not difficult for publishers to accommodate on the technical side. However, getting both B2B ad sellers and B2B ad buyers to actually embrace these new types of ad formats is a far bigger challenge.