Posts Under: Northstar Travel

New Proposed IAB Standards a Good Thing, But Do B2B Buyers and Sellers Care?

The proposed IAB standards are open for public comment until Nov. 28. In that spirit, we asked some digital media executives within the Connectiv community for their thoughts on the new proposals. The collective response seems to be that the new guidelines are welcome and not difficult for publishers to accommodate on the technical side. However, getting both B2B ad sellers and B2B ad buyers to actually embrace these new types of ad formats is a far bigger challenge.  

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