Posts Under: B2B media

Driven By a New CTO, ALM Wants to Operate Day-to-Day Like a High-Tech Company

As part of a recent reorganization that refocused its Media and Intelligence groups into Information Services and Marketing Solutions, ALM tapped Jimi Li as Chief Technology Officer. A media industry outsider, Li brings a wealth of experience with both B2B and B2C brands, having most recently served as Partner and Co-Founder of Valence Marketing Infrastructure and having held previous leadership positions at companies such as L’Oréal, Coach and GE Capital.

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'I Will Never Read Your Rate Card' - 10 Killer Quotes From Connectiv's First Publisher/Advertiser Event with ANA

Jason Abbate: I want to activate publisher audiences—data, events, direct buys. I’m looking for ideas—every time I call a publisher, I hear about their rate card—that’s not what I want. I will never read your rate card. It all comes down to reaching and activating your audience. When I talk about publisher assets, you have access to audience, and editorial credibility. That’s what I want to buy. I don’t want to buy video, I don’t want your content studio. When I see a white paper, that’s like content marketing from 2009. I want you to do a custom event that we can’t do.  When I see things like content studios, that’s taking money out of my pocket. 

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Behind B2B’s Best Media Brand: Chief Investment Officer

Long gone are the days when a B2B editor could be a platform specialist. A typical day for today’s b2B journalist runs the gamut from breaking news to in-depth features to data-driven content to webcast to podcast to event programming to awards programs and more, with social media tying in at every turn.  

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Not by Events Alone: How the New Questex is Tying Digital to Events and Seeing Double Digit Growth

For all the talk of digital transformation, the real transition for many B2B publishers was becoming events companies with media rather than media companies with events. Events typically offered better margins (especially attractive to PE-owners looking to boost revenue then flip for a tidy profit) and didn’t require the headaches of building infrastructure and new skills that digital demanded.

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How One B2B Publisher Will Nearly Double Revenue in Less Than Two Years Without Events or Major Acquisitions

“We invest almost all the money back into our business.” That’s a line that trade reporters often hear, typically with a great deal of skepticism. When it is true, it typically means a certain group or technology within the organization is receiving the lion’s share of that investment (as a cub reporter I remember hearing a CEO give our B2B division a motivational speech that boiled down to pointing to the then red hot yet soon-to-crash consumer apartment guides and saying, “Be more like them”).  

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Pogue Offers Roadmap for Better Inter-Generational Communication

"I was recently talking to a group of young professionals and asked them if they had any learning to share," James Pogue, a much-lauded speaker and the CEO of James Pogue Enterprises, told a gathering here in June. Pogue—who will deliver the opening keynote at our Business Information & Media Summit (BIMS), Nov. 12-14 in Fort Lauderdale—said that a young director related a story of an older colleague who thanked her, but she owes an apology to.

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Best of Connectiv 2016: Resources and Highlights

As we close out 2016, we want to make sure that Connectiv members have access to the content and resources that we’ve produced over the past year. From thought leadership keynotes to case studies, benchmarking research and peer-to-peer conversation and learning, we offer resources to assist everyone from the C-suite to the front line.

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