Posts Under: B2B media

Best of Connectiv 2016: Resources and Highlights

As we close out 2016, we want to make sure that Connectiv members have access to the content and resources that we’ve produced over the past year. From thought leadership keynotes to case studies, benchmarking research and peer-to-peer conversation and learning, we offer resources to assist everyone from the C-suite to the front line.

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B2B Media & Information Industry Up 2.7% to $28.35 Billion in 2015

Double digit growth in digital advertising/marketing services, resurgent events and a growing data and information services business drove overall revenue for the B2B media and information industry up 2.7 percent to $28.35 billion in 2015, compared to $27.6 billion in 2014, according to Connectiv’s Business Information Network, which calculates the size of the industry, aggregating the data for total industry revenue from partners reporting on revenue for digital advertising, conferences and trade shows, print advertising, and data and business information products.

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Connectiv Chairman Jim Casella On "Brexit" and What It Means for B2B Media

According to a recent Connectiv survey, the UK was by far the leading area of interest for international partnership and expansion among B2B media and information companies and now that Great Britain’s exit from the European Union is an impending reality, U.S.-based publishers are assessing what this could man for them.

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Connectiv Ad Campaign: The Power of B2B Information

Connectiv is pleased to announce that we have created a suite of promotional materials for your use announcing how Connectiv members accelerate innovation and help fuel global commerce through the expertise they offer. We have two display ads and a series of banners that link back to Connectiv, all available for you to use in your digital and print products. The fundamental marketing message, Business Runs On Us, communicates how your brands are strengthened by the collective power of Connectiv’s membership of influential world-class business information companies. Connectiv members are the leading content, data and technology companies in major markets. These markets advance with the data, technology and insights our members provide.

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Member Profile: Winsight Debuts New Name, Plan to Reach $100 Million in Revenue

It’s been a big week for the Chicago area b2b media information company formerly known as CSP Business Media. First, the announcement of a new corporate name (Winsight) and the goal of tripling the company’s revenue over the next five years; the hiring of four new executives (a chief brand officer; a senior vice president of a new division called Winsight Information Services, which focuses on research; a chief content officer and a senior vice president of media products and audience development) who will be instrumental in reaching that goal; and Winsight’s 114-year-old Restaurant Business being named Magazine of the Year by the American Society of Business Press Editors.

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With Digital Powerhouses Calling for End of Flash, Time for Publishers to Double-down on HTML5?

For publishers, the immediate impact should be small—double-checking their own sites and advertising inventory and substituting new non-Flash creative where appropriate (“Mozilla is less than 10% of our traffic and other browsers still display Flash, so any existing creatives will probably run their course of remaining impressions and then we won’t serve them anymore,” one digital media exec told us).

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