Posts Under: EB Medicine

Developing Customer-Friendly New Products

"We need to rethink the relationship we have with paying readers," writes Jim Brady, CEO of Spirited Media and public editor of ESPN, in NiemanLab's wonderful Predictions for Journalism 2018 series. "It's not enough for us to say, 'What we do is important, and you to help fund it.' We need to listen to and engage with those who we're asking to support us. Put another way: We can't just be of the people; we need to be with them."

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We Approve These 6 Winning Marketing Messages

SIIA member ALM recently joined the everyday a.m. publication club with its new Morning Minute, available to subscribers of their content portals. I found it interesting that their daily content category names are a little playful: What You Need to Know, While You Were Sleeping and What You Said.

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