Posts Under: Subscriptions

SSD Guest Post | Waterstone Management Group: Achieving Subscription Success Through Customer Journey Mapping

Today’s guest post was contributed by Waterstone Management Group. Waterstone is a boutique management consulting firm that helps technology companies and investors create measurable value by identifying and capitalizing on disruptive growth opportunities and by driving excellence in Services, Cloud and Customer Success. Follow Waterstone on twitter @WaterstoneMG, or sign-up for their quarterly newsletter to receive visionary insight. Subscription businesses are built around fostering continuous, long-term customer relationships. Ensuring your customer has a remarkable experience throughout the entire lifecycle is vital. To achieve an exceptional subscription-based customer experience, two golden rules of engagement must be followed. Check out this paper by Waterstone’s Dhaval Moogimane, Partner, and Steven Michalkow, Associate, in which they outline the two golden rules of customer engagement, the hurdles companies face in following them, and the power of customer jo ...


Member Profile: Why Greentech Sees Paid Research—Supported By Media, Events—As the Winning B2B Formula

As its name suggests, Boston-based Greentech Media serves the green energy space. What may not be as readily apparent is that paid research and subscription services—not media—are its primary drivers, accounting for almost two-thirds of Greentech’s overall revenue and its fastest growing revenue stream. Here, Greentech CEO Scott Clavenna explains how prioritizing research—complemented by digital media and events—gives Greentech a recurring revenue stream that shields it from some of the fickleness of an advertising-only model and allows for major upsell opportunities with clients.