Posts Under: print advertising

Revenue Up 5.4% for B2B Media & Information Industry in 2017

The 2017 Business Information Network report looks a little different this year, with significantly larger overall revenue estimates for the B2B media and information category as a whole and for the Data and Paid Content category in particular. Working with our partner Outsell, we’ve recast the Data and Paid Content category to expand beyond just B2B media publishers to be more representative of the greater paid content universe that Connectiv now represents (including companies such as Thomson Reuters, Bloomberg BNA, Reed Tech, Lexis Nexis and more). For the BIN report, Outsell is tracking a number of verticals including Commercial Information, Credit & Finance, Legal, Science Technology & Healthcare and Human Capital Management.

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U.S. B2B Media & Information Industry Up 2.7 Percent in First Half of 2016

The U.S. B2B media and information industry saw a slow start to the first half of 2016, inching up 2.2 percent to $14.7 billion, compared to $14.3 billion in the first half of 2015, thanks to slowdowns in some key verticals, market uncertainties surrounding the presidential election, Brexit, and continued market corrections with digital advertising.

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