In a little over a month, it will be March Madness—the college basketball championships. It's a time when "brackets" becomes the most popular word in the American lexicon, and it presents a marketing opportunity for something bracket-related.
At its essence, B2B media is about connecting buyers and sellers. And according to Rajeev Kapur, CEO of 1105 Media, “Traditional lead generation with batch and blast databases and reliance on telemarketing will be thing of past in next two to three years.” His solution? Task his team with creating a new lead gen model that can deliver not just names but intent and predictive-based leads with high probably of purchase without need for telemarketing or databases.