Prior to joining School Family Media, Ed Coburn was senior VP at Mequoda Systems where he provided strategic consulting to numerous B2B and B2C publishing clients. Previously, he was publishing director at Harvard Medical School.
Gamification can even help a presentation on SEO for Publishers. During a talk last month at SIPA's Best Practices Conference on New Marketing and Sales Strategies for Customer Acquisition in San Francisco by Ed Coburn, co-president, School Family Media, a chart popped up that drew quick interest. It read Optimizing Posts and listed point values for various criteria of your posts: