Posts Under: Ed Coburn

Identify the Problem, Then Develop the Product, a Panel Agrees

Towards the end of a takeaway-stuffed session at our BIMS conference in November titled Bringing Customers Into Your Marketing, Fulfillment & Product Development, Jim Sinkinson of Fired Up! Marketing asked his fellow panelists this: "Do you ever get to the point of asking customers or prospects, 'Would you buy it [if we built it]'? How do you get as close as possible to the answer in your interactions with customers?"


11 SEO Tips That Move the Revenue Needle

Gamification can even help a presentation on SEO for Publishers. During a talk last month at SIPA's Best Practices Conference on New Marketing and Sales Strategies for Customer Acquisition in San Francisco by Ed Coburn, co-president, School Family Media, a chart popped up that drew quick interest. It read Optimizing Posts and listed point values for various criteria of your posts: