Posts Under: Revenue

Sponsored and Premium Content and Customer Data Fuel New Revenue Streams

“Where we’ve really seen some stabilization is in becoming a digital-first publisher,” said Jeff Sauls, SVP of business development for American City Business Journals, during a recent session at BIMS titled Revenue Is King: Understanding the Real Moneymakers in a New Marketplace. “Digital for us certainly drives users to the site, about 15 million unique visitors a month. But then we cultivate those into… premium customers.” more