Although I covered Chesapeake Family Life's successful foray into Facebook Live about a year ago, it was before it won a 2017 third-place SIPAward for Best Use of Video and more details were presented. So let's go through CEO Donna Jefferson's process again to see how it can be a template for other publishers.
"The biggest thing people don't understand is that quality content is so important to marketing to anyone under the age of 40 right now. Anyone in that demographic discovers a business for the first time by either: (A) Google searching or (B) finding their content on social media. If you are not crushing it and focusing on the content that you put out on the most important social platforms, you're going to become mute and obsolete..."