In January 2017, SourceMedia tapped Matt Yorke as chief marketing officer. Yorke, who previously served as CEO of IDG Enterprise and IDG Solutions, and most recently as managing director of business development and marketing for global media and marketing agency OMD, was tasked with setting Source on the path to creating a modern advertising and marketing services operation. “Matt Yorke will play a vital role in enabling us to capitalize on our recent accomplishments and realize the full potential of our brands and audiences as a platform for marketing services,” said SourceMedia CEO Doug Manoni at the time.
SourceMedia has appointed Matthew Yorke as Chief Marketing Officer, a new position for the company. Yorke joins Source from global media and marketing solutions agency OMD and previously held a number of positions with digital information company IDG, including CEO of IDG Enterprises and IDG Global Solutions.