Posts Under: Native Advertising

A Look Behind SourceMedia's New Digital Publishing Platform

This week, SourceMedia launched a new digital publishing platform and state-of-the-art content management system offering an improved user experience by delivering superior cross-platform and native advertising integration, better mobile viewing and seamless integration of content feeds, events promotion and other services into the reader workflow.

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Connectiv/Polar Survey: Native Advertising Benchmarks in B2B

In conjunction with Polar, a solutions provider for publishers and a leader in native advertising, Connectiv recently conducted a survey amongst B2B publishers regarding their native advertising business, and gathered new insights from aggregate data based on MediaVoice, Polar’s native advertising platform. Here we present the current, most informative look yet at B2B industry benchmarks which shed light on the established revenue growth opportunity native advertising presents, including:

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SIIA Digital Policy Roundup: The FTC Takes Close Look at Native Advertising, Supreme Court Agrees to Review Software Patent Case

The FTC Takes Close Look at Native Advertising, Additional Guidance Likely On Dec. 4, the Federal Trade Commission (FTC) hosted a full day workshop to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop was titled “Blurred Lines,” highlighting the FTC’s concerns about the ability of users to distinguish editorial content from sponsored content. FTC Chairwoman Edith Ramirez identified the key focus of the workshop to explore whether industry self-regulation and best practices are working, to ensure that users are able to distinguish between paid and editorial content, and the retransmission and aggregation of native advertising and the various ways this is done.

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SIIA Digital Policy Roundup: "Do Not Track" discussions stalled, FTC announces workshop on native advertising, SIIA Comments to FTC on E-Rate, Postal Exigency Rate Still Possible

“Do Not Track” Discussions Stalled, Ability to Reach Consensus Questioned As the World Wide Web Consortium (W3C) and other stakeholders assess the status of discussions surrounding a browser-based “do not track” solution, the process suffered a significant setback on Tuesday when the Digital Advertising Alliance (DAA) announced that it is withdrawing from future participation in the W3C Tracking Protection Working Group (TPWG). In a letter to W3C CEO Jeff Jaffe, the DAA announced it will convene its own process and forum for evaluating how browser-based signals can be used meaningfully to address consumer privacy. The process reportedly will include browsers manufacturers, consumer groups, advertisers, marketers, agencies and technologists and will be a more practical use of our resources than to continue to participate at the W3C.”In response, past TPWG Chair Peter Swire expressed his agreement that the Working Group does not have a path to consensus tha ...

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