Posts Under: SIPA 2017

Five SIPA 2017 Speakers Address Digital Revenue and Growth

"Uncertainty is the theme that Martha Mathers, marketing practice leader at consulting firm CEB, said she sees most from her clients as she works with them to define their digital transformation efforts. 'Digital presents so much choice, so much opportunity and such a different way of working that it creates tremendous uncertainty. Most marketing leaders feel overwhelmed by technology ... and they're not sure where to begin.'"

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Marijuana Business Daily Founders Discuss Growth and Preview Their SIPA Keynote

Marijuana Business Daily, a division of Anne Holland Ventures Inc., debuted at #302 on Inc.'s fastest-growing private companies in America list last year. It also ranks #4 in the category of "Top Media Companies" on the list and #11 in "Top Colorado Companies." Founded in 2011, MBD has posted a 3-year growth of 1,288.2%—that's no mistake—reaching $7 million in revenue in 2015. Their fall and spring conferences appeared on Trade Show Executive's Fastest [Growing] 50 list in more than one category.

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Conference Experts Offer Tips for Creating a Heightened Attendee Experience

In a session titled Events and the Integrated Enterprise at BIMS last November, three industry experts recommended that publishers stay on the cutting edge for their events. This may not always be easy, but in discussions with publishers who have experienced drop-offs in attendance, it must be considered.

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SIPA 2017 Keynote Speaker Desai Knows Where Revenue Streams Flow - Thru Data

Nikesh Desai is co-founder and CEO of InvestingChannel, an innovative and scalable financial marketing platform reaching more than 25 million readers each month. They are an exclusive publisher group utilizing data, technology, creative and content to connect brands and the right people in the financial ecosystem: investors, traders and financial professionals.

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Lead Generation, Strong Content and SIPA 2017, a Match Made in June

I just took a peek at the schedule so far for SIPA 2017, the 41 st Annual SIPA Conference: Growth Now, June 5-7, here in Washington, D.C., and I see more than one session focused on strong content. "Attracting and Incentivizing Content Creators," "Copywriting Secrets of the Pros," "Practical Tools for Writing SEO-Friendly Web Copy," Monetizing Archived Content."  

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