Posts Under: Onboarding

Welcome, Inform, Monitor and Target to Ensure Onboarding Success

"The first 30 days of our relationship with a subscriber is crucial as this is when churn is at its highest. Subscribers are figuring out how they want to use our products and how the different platforms fit their lifestyle and add value to their day. Therefore, we must make quick and tactical work of the time we have to lay out the best welcome mat and create a Globe habit in the daily routines of new subscribers."

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Phone Calls, Involvement and Content Roadmaps Can Boost Your Renewals

Wow, a year can go fast! You work hard to get a new member or subscriber. Onboard them, check after 3-6 months how involved they are, and then poof, they're up for renewal. According to a report from the IEEE Sections Congress, over 70% of attrition was made up of members with two years of membership or less. Once settled in, that percentage significantly dwindles.

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Marketing Survey Calls for Better Onboarding and Self-Promotion

"We ran a 'Cyber Week' deal the last week in November and secured 4% of our total new membership for the year in that week alone. The deal was 15 months of membership for the price of 12. The campaign was sent to all non-members in our database and increased awareness of our organization and the benefits and resources that we offer."

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10 Ways to Successfully Onboard Your Customers

In a clever article titled How to Lose a Member in 10 Days on the MemberSuite site, marketing manager Kelli Eidson wrote, "Day Two: Have a lackluster welcome strategy. It is critical to personalizing the member's experience right off the bat and making them aware of their benefits. A good welcome packet will have everything a member needs to engage with [you]... Without it, they're likely to churn."

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Empowerment, Reaching Out and Analytics Keys to Successful Retention

"As much as you can in your business, empower people," said Heather Farley, COO of Access Intelligence, kicking off SIPA's energizing and packed Best Practices Conference on Customer Onboarding and Retention. "People are also happier that way. Their stress level is lower. [It's saying,] 'I trust you, I trust your judgment to make the right decisions and handle situations.'"

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