In a clever article titled How to Lose a Member in 10 Days on the MemberSuite site, marketing manager Kelli Eidson wrote, "Day Two: Have a lackluster welcome strategy. It is critical to personalizing the member's experience right off the bat and making them aware of their benefits. A good welcome packet will have everything a member needs to engage with [you]... Without it, they're likely to churn."
When I hear Comic Cons mentioned, I picture people dressed up like Wonder Woman, Princess Leia and one of the Trekees making that funny peace sign.