Posts Under: Paul Gerbino

'There Is Value in Analyzing Your Content and Creating New Packages'

"We license content to support our core mission and develop more audience," said Alice Ting, VP, licensing & syndication for The New York Times, in a Connectiv Executive Summit talk earlier this month. "There is value in analyzing your content and creating packages. Today we have more resources—and can get to our international audience more directly."

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