Posts Under: Education Week

Education Week's Videos Lead to Important Action on Vaping and a SIPAward

A couple weeks ago, an article in The Washington Post reminded readers that "Thirty years ago this fall, the savings and loan crisis penetrated America's living rooms." And that "The Keating Five story was actually broken by the National Thrift News, a small mortgage industry newspaper, not one of the major national newspapers such as The Washington Post, the New York Times or the Wall Street Journal."   I bring this up because the winning 2019 SIPAward entry for Best Video Product came from Editorial Projects in Education (Education Week) and, while not breaking any major news, it did have an impact in a change that might save lives—on Thursday, vaping maker Juul halting sales of mint-flavored e-cigarettes, its most popular product.   This comes amid expectations that the Trump administration is close to imposing a ban on all flavored e-cigarettes, except for menthol and tobacco, according to the Post. The fact that Education Week played a part in moving ...

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Gamification Engages Audiences, Builds Social and Improves Lead Gen

Gamification continues to soar in publishing, and for good reason. It's engaging, can convey important information, bring in new email addresses and unleash some fun. Here are some recent uses that I’ve come across: Convey important information. Education Week has a weekly sponsored quiz. The one I just took is sponsored by Discovery Education. They also post the following: “Education Week has full editorial control of content.” 75099 Once you finish, you can see how your score compares to your peers, get the correct answers with detailed explanations, and be provided with additional readings and resources on the topic. Have some fun with the publisher. The Atlantic Life Timeline, sponsored by National Geographic, invites readers to "explore your life in history. Tell us your birthday, and we'll show you how the world has changed during your lifetime." I entered my birthdate and found out that I'm "one of the fi ...

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